Ad Creative Costs at Mavlers: Pricing Breakdown & Key Cost Factors

So, you are a paid ad professional or a business/brand owner looking to level up your ad creative game by partnering with the right-fit outsourcing agency.

Wondering how to choose the “one” for your unique ad needs? Check out our list of the factors to consider when choosing an offshore digital marketing partner.

You have been doing a bit of research on the side and have zeroed down on a couple or so of agencies you might consider partnering with. 

As you explore Mavlers as a probable ad-creative partner, you have a couple of questions you seek clarity on before you make the final buying decision. 

• How much do ad creatives cost at Mavlers?
• What are the factors affecting the pricing?

With over 13+ years of experience and expertise in the ad design (UI/UX) niche, we decided to lay out the numbers on a table for easy reference. 

In today’s blog, we have Nitisha Bose, Assistant Manager Design (UI/UX) at Mavlers, sharing honest and unbiased insights on the ad creative cost breakdown at Mavlers and what makes the final price go up or down. 

By the end of this blog, you will have a fair idea of the ad creative pricing at Mavlers and what the final figure on the invoice might look like.

Let’s get “calculating,” shall we?! 

Source

An insight into ad creative pricing at Mavlers

At Mavlers, we understand that every business has unique advertising needs, which is why we offer three flexible pricing models:

1. Per creative pricing (Ideal for single ads)

If you need a one-off ad creative, our per-creative pricing model offers clear, upfront costs.

2. Bundle pricing (For campaigns requiring multiple creatives)

If you’re running a full-fledged campaign and need multiple creatives, our bundle pricing is designed to give you the best value. I

Instead of paying per ad, we customize a package based on your specific needs.

Here’s what we consider when crafting your perfect bundle:

🎨 Ad formats: Do you need static banners, carousel ads, GIFs, or video creatives? The mix of formats helps us determine the effort involved.

📍 Platform requirements: Will your ads run on Google, Facebook, Instagram, LinkedIn, TikTok, or all of the above? Each platform has unique specs that influence pricing.

🔢 Quantity & variations: How many different creatives and A/B testing variations do you need? More variations mean more flexibility—but also more design time.

🚀 Campaign assistance: Do you just need top-notch creatives, or would you like our experts to manage and optimize the campaign for better performance? We can do both!

If you’re only looking for creative assets, pricing is based on the number and complexity of deliverables. But if you need end-to-end campaign support, we’ll factor in strategy, optimization, and ongoing tweaks to ensure your ads perform at their best.

3. Subscription-based pricing (For ongoing creative needs)

If you regularly need high-quality ad creatives, our subscription-based pricing is the perfect solution.

Instead of ordering designs piecemeal, you get a steady stream of fresh, conversion-driven creatives every month—at a cost-effective rate.

Here’s how we tailor the perfect subscription for you:

🎨 Ad formats: Do you need static banners, carousel ads, GIFs, or videos? 

We structure your plan based on the mix of formats required.

📆 Creative frequency: How many ads do you need per month?

Whether it’s a handful or a high-volume batch, we adjust pricing accordingly.

📍 Platform focus: Where will your ads run? Google, Facebook, Instagram, LinkedIn, TikTok? 

Each platform has unique design requirements that factor into the plan.

🚀 Campaign support: Do you just need top-tier creatives, or would you like our experts to manage and optimize your ad campaigns for better performance? We offer both options!

💡 Wondering why you should go for a subscription? Well, here’s why!

• Cost savings: Bundled pricing means lower per-creative costs.
• Consistency: Your brand messaging stays sharp and on-point.
• Scalability: As your business grows, we adjust the package to match your needs.

Whether you’re scaling up your ads or maintaining a steady flow of creative content, our subscription model gives you flexibility, affordability, and high-performing designs—without the hassle of placing individual orders.

Now that we are clear on the kinds of ad creative pricing models at Mavlers let’s move on to understanding the factors that make the price go up or down.

What factors affect ad creative pricing at Mavlers?

The final numbers on your invoice are a result of the interplay of the following factors that you might want to consider;

1. Ad format & complexity

It’s important to note that not all ads are created equal—some require more time, effort, and expertise:

🎨 Static vs. motion ads:

While static banners are simple and budget-friendly, GIFs and animated HTML5 ads require additional motion design, making them pricier.

🎬 Video ads:

More editing, animation, and voiceovers will drive up the cost. Also, complexity impacts pricing; short-form clips cost less than fully animated explainer videos.

🖥️ HTML5 ads:

Simple animations cost less, while interactive banners (e.g., hover effects, dynamic elements) require coding, thereby increasing costs.

2. Platform-specific requirements

Not all platforms are created equal, and neither are their ad requirements. The design, format, and even how your audience interacts with an ad will vary depending on where it’s running—and that plays a big role in pricing. Here’s what to keep in mind:

📱 Facebook & Instagram ads: More versions, more cost

If you’re running ads on Facebook or Instagram, be ready for multiple variations—square for the feed, vertical for Stories, and maybe even an eye-catching carousel for engagement. 

More versions mean more work, which can bump up the price. Want static images? That’s more affordable. 

Prefer animations or videos? Those require extra design time, which means a higher cost. 

If we’re also managing the campaign, the pricing includes strategic adjustments to make sure your ads get seen, clicked, and converted.

🎯 Google Display & YouTube ads: High-impact visuals = higher pricing

Google Display and YouTube are all about thumb-stopping visuals. Static banners work, but motion graphics and high-quality video content tend to outperform—and cost more.

Google has strict ad policies, so creating compliant yet engaging ads takes extra effort. 

If you want our experts to handle campaign optimization, that adds to the cost, but it also means your ads will be better targeted and more effective.

👔 LinkedIn ads: Professional, polished, and pricier

LinkedIn is the go-to for B2B marketing, which means your ads need to look credible and conversion-focused. 

Basic static ads are the most affordable, but if you want interactive elements, animations, or lead-gen creatives, the cost rises because of the additional strategy and customization involved. 

And if our team is managing your campaign, we’ll ensure your ads are structured to maximize engagement, whether you’re aiming for brand awareness or direct lead capture.

All said and done, some platforms need more variations, some demand higher-quality visuals, and some require deeper strategy—all of which impact pricing. 

But one thing’s for sure: no matter where your ads run, we make sure they perform.

3. Creative complexity and customization

The more complex your creative, the more effort it takes, which impacts pricing. Here’s how it works:

🎨 Stock vs. custom graphics: What’s the difference?

~ Stock images: If we use high-quality stock images, there’s no extra cost. Need minor edits? No problem—we can tweak them to match your brand.

~ Custom illustrations & branding: Want something completely original? That means extra design hours, and pricing is based on the time spent. For example, if an illustration takes three hours, that’s $90 (3 hours × $30/hour).

📊 A/B testing & variations: What you pay for

Are you considering running different versions of your ad? Here’s how we price it:

~ Completely unique creatives: If you need two totally different ad concepts, each one is priced separately.

~ Minor adaptations: Need a slight copy tweak or an image swap? That’s 50% of the original creative’s cost. For example, if your base creative costs $100, a minor adaptation would be $50, bringing the total for both to $150.

For any ad-hoc changes or one-off requests that require extra customization, we charge $25 per hour, ensuring you only pay for the time and effort needed to get your ad just right.

4. Copywriting and messaging

A great ad isn’t just about eye-catching visuals—it’s also about the right words. The complexity of your ad copy plays a big role in pricing. Here’s how:

📝 Basic vs. advanced copywriting

~ Basic copywriting: We craft clear, engaging copy that aligns with your brand voice. This works well for straightforward ads that don’t require in-depth audience research.

~ Advanced copywriting: Need something more strategic? We use proven techniques like “the hook” to grab attention, create urgency, and boost engagement. UX-focused copy, especially for web and app ads, is designed with your audience’s behavior and accessibility in mind. This level of detail requires research and expertise, which increases costs.

🌍 Localization & multilingual ads

Do you want to connect with a global audience? Translating ad creatives into multiple languages will add extra layers of work. We go beyond just words and adapt messaging to fit cultural nuances. This customization means additional costs, but it ensures your ads resonate with your target audience.

5. Turnaround time and revisions

We get it—sometimes, you need your ad creatives ASAP. Other times, you want to tweak things until they’re just right. Here’s how our turnaround times and revision policies work:

⏳ Standard vs. rush delivery

Need your creative sooner than our usual turnaround? We can fast-track it—but since our team has to shift priorities, rush delivery comes with a 40% surcharge.

For example:

• Standard delivery (4 days) = $100
• Rush delivery (2 days) = $140 ($100 + 40% rush fee)

🖌️ Revisions

We offer up to three free revision cycles to ensure your creative looks exactly how you envision it. If you need more tweaks after that, additional revisions are billed at $30 per hour, based on the time required.

Still not happy after multiple revisions? No problem. We also offer a short-pay option, so you only pay for the work you are satisfied with. Our goal is to make sure you walk away with creatives you love—without the stress.

The road ahead

In case you want to know more about the engagement and pricing models at Mavlers, you might want to read ~ How Can I Engage With Mavlers? An Overview Of The Engagement Models.