Dedicated vs. One-time: Which Is Better for Braze Outsourcing?

Like it or not, outsourcing has emerged as a strong contender for helping businesses drive marketing campaigns. With an ever-increasing focus on omnichannel services, teams are having to give up control of their in-house assets, whether it is due to a perceived lack of expertise or a shortage of execution bandwidth. While there’s a consensus on the need for outsourcing, what divides the house is how to engage with an external team.  

The challenge of finding the right engagement model is not new to us. As an agency with over 12 years of experience, we have seen the agony teams go through while appraising their needs in light of the engagement scenarios available to them. 

Mavlers is a Braze solutions partner, demonstrating our deep expertise within the platform and the value we consistently drive for our customers. Today’s guide is designed to help you pick the right engagement model while outsourcing your Braze instance to an external team. Let’s get going! 

Dedicated teams model

One-time consultants

Weighing the options

How Mavlers can help you

Dedicated teams model

The dedicated teams model functions as a full-fledged extension of your marketing department. 

You should consider a dedicated Braze-certified agency when: 

• You want to scale rapidly but can’t find local resources/talents.
  
• Your project requirements are subject to change.
  
• You require high-level, platform-agnostic expertise.
  
• You have long-term lifecycle/growth objectives. 

Coming to the benefits of hiring managed dedicated resources these include:

• No hiring hassles: Focus on your strategic needs without getting tangled in hiring nitty-gritty. 
  
• Overcome the lack of right resources: Gain access to a global pool of need-based talents.
  
• Access to the right resource, at the right time, and right price: The vendor will provide resources matched to your exact needs whenever you need them.
  
• Low risk and greater predictability of the project outcomes: Work according to established processes and methodologies, coupled with clear communication and reporting.
  
• Delegate and manage priorities on your own terms: Enjoy direct oversight of your marketing assets and seamless integration on the agency’s part with your existing workflows.
  
• Scale up/down quickly: Since you get the right resources at the right times, you can, based on your project needs, scale accordingly and adapt to changing market conditions as well.
  
• Educate the resources as per your processes, practices, PMS, and tools: Align the dedicated team with your processes, practices, and project management tools. 
  
• Complete ownership of the solutions developed: Retain full ownership of all intellectual property, from design to code, developed by the dedicated team.
  
• Faster turnaround time: A dedicated team is exclusively focused on your project, resulting in quicker turnarounds. Add to it the involvement of high-level, seasoned personnel who work according to tested methodologies and processes.  

One-time consultants

One-time consultants are best in the case of targeted interventions. Consider the following scenarios: 

• You’re using Braze for the first time, and you need help setting up your instance.
  
• You need in-depth platform audit and optimization in order to identify areas of improvement.
  
• You need your team to upskill for leveraging advanced features in Braze.
  
• You need to integrate Braze with other platform(s).
  
• You’re looking for expert guidance on specific, high-impact campaigns in Braze. 

A one-time consultant will act as a supplement to your team, either offering fresh perspectives or specific services related to Braze.

Weighing the options

Refer to the table below for a top-level view of the options available to you. 

How Mavlers can help you

At Mavlers, we offer both types of engagement models for Braze: one-off and retainer. Under one-off projects, we build email templates, set up automation, and manage your email campaigns:

• Build email template: We code visually appealing email templates that are in perfect sync with your brand guidelines and render well across 40+ email clients and 15+ devices. You can either share your brief with us or the PSD, Sketch, AI, or PDF file, and we will build a customized Braze email template for you.
  
• Automation setup: Our experts possess extensive knowledge of creating complex workflows that ensure seamless automation and integrations. We strive to set up flawless automations so that you can deliver a relevant and hyper-personalized experience to your subscribers.
  
• Manage your email campaigns: Besides crafting hand-coded email templates, we can carry out the complete execution of your email marketing strategy, from email design to deployment, automation, integrations, and optimizing it based on performance reports. 

The retainer engagement, on the other hand, is ideal when you need recurring support, month on month, to drive your marketing strategy and deliver consistent results for your campaigns. 

From platform evaluation to achieving expert status on Braze, we partner with marketers every step of the way—driving value and helping you do work you’re proud of with Braze. We’ll make your journey in Braze seamless through our six-tier email marketing framework. 

Our team at Mavlers has successfully helped 100+ e-commerce businesses in 2023 maximize their use of Braze for email marketing. With Mavlers handling your email marketing through Braze, you can enjoy the benefits of increased revenue and customer engagement without the hassle. We’re an open book. Let’s talk!