The Smart Marketers’ Guide To Effectively Using ChatGPT in Email Marketing 2024

Picture this scenario,

“You are sitting by the cackling fire in a cozy corner of the hall. 

The smell of freshly brewed coffee sifts through the gentle breeze that blows in through the cracks of the Victorian-era window.

As you settle down to sip your coffee in peace,

Your phone rings!

It’s your boss asking to craft that perfect email campaign that will send the conversion numbers through the roof!”

The last thing you want to do in such a scenario is to sit down and ponder over that elusively awesome email marketing campaign for your brand.

But guess what? There is a magical little non-sentient apprentice that might care to differ on the “sentient” part but can surely help you get the job done before the proverbial coffee cools!

Yes, we are indeed referring to skillfully using ChatGPT for email marketing!

We at Mavlers have 12+ years of experience helping 700+ agency owners and marketers like you come up with beautiful emails and effective campaigns that win hearts, not just clicks. 

In today’s blog, we will attempt to familiarize you with how to use ChatGPT to write emails and how to curate winning campaigns, along with some cool chatGPT prompts for email marketing. 

Time to don the proverbial cowboy’s hat, amigos, because we are gonna hit the pedal!

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How do you effectively use ChatGPT for email marketing?

We know we have been there in the same spot as you, staring at a blank screen with a cursor that doesn’t stop blinking until we “write” something down. 

You can cut down the grunt work with chatGPT for emails doing that work for you so that you can focus on adding that human edge to the best-ever email campaign. 

Here’s how you can go about it.

1. Get ChatGPT involved in strategizing by feeding it the right campaign brief.

To optimally harness the creative power of ChatGPT, you need to give it the right campaign brief, much like you would give to a human assistant copywriter.

The details in the brief can range from (indicative, not exhaustive!)

• Company or brand overview: Highlight the values, mission, ethos and brand tone
• Campaign’s goals & purpose: Communicate your campaign goals to ChatGPT, such as lead generation, nurturing, conversions, etc. for better, more relevant results
• Service, product, or program specifications
• Share testimonials if you may
• Specify the target audience/buyer persona
• Campaign dates
• Brand tone & voice
• Look and feel of the campaign for the subscriber (end customer)

So, we put out the following prompt for an imaginary fashion brand in ChatGPT and got the following response.

Prompt ~ “I am the CEO of a Parisian haute couture brand looking to create an email marketing campaign for my spring and summer floral collection targeted at Asian & Caucasian women under forty. I’d like the tone to be formal yet conversational, engaging, and devoid of too many exclamation marks. The goal of the email campaign is to get more leads.”

Response ~ 

“Subject: Unveiling Elegance: Introducing Our Exquisite Spring/Summer Floral Collection 🌸

Dear [Recipient’s Name],

I trust this message finds you well. As the CEO of [Your Haute Couture Brand], I am thrilled to present our latest manifestation of beauty and sophistication – the Spring/Summer Floral Collection.

Embracing the timeless allure of blossoms and the essence of Parisian haute couture, our new collection celebrates femininity and grace. Each meticulously crafted piece is designed to accentuate your unique style, exuding elegance and capturing the spirit of the season.

This curated selection is not just about fashion; it’s about making a statement that transcends trends. We understand the diverse tastes and preferences of our valued clientele, and we take immense pride in offering a collection that resonates with the modern, discerning woman.

Explore the delicately embroidered florals, vibrant color palettes, and exquisite silhouettes that define this season’s must-haves. From garden soirées to sophisticated city gatherings, our Spring/Summer Floral Collection effortlessly transitions from day to night, ensuring you radiate confidence on every occasion.

To enhance your shopping experience, we invite you to visit our [website/store] or book a private consultation with our fashion experts. Immerse yourself in the world of haute couture, where each creation tells a story of craftsmanship and individuality.

Be the first to indulge in this captivating collection. As a token of our appreciation, we’re delighted to offer an exclusive [discount percentage] off your first purchase from the Spring/Summer Floral Collection. Use code: SSFLORAL[Year] at checkout.

Thank you for being an integral part of the [Your Haute Couture Brand] family. We look forward to assisting you in discovering the perfect ensemble that reflects your unique style and personality.

Warm regards,

[Your Full Name]

CEO, [Your Haute Couture Brand]

[Contact Information]

[Follow us on social media: @YourBrand]

P.S. Stay connected for exciting updates, exclusive offers, and behind-the-scenes glimpses into the world of [Your Haute Couture Brand].”

Phew! One helluva sample email, that is! You can test, regenerate, and reiterate some more until you find the copy that sounds just apt.

2. Ask ChatGPT to come up with an outline for your email campaign

While you might be tempted to skip the tedious outline and strategy part and jump straight into crafting those compelling emails, we strongly suggest otherwise. 

This is the output we got in response to our request for a campaign outline. 

Prompt ~ “For the same email campaign as above, please create an outline for a week-long email campaign.”

Response ~

“Email Campaign Outline: Unveiling Elegance – Spring/Summer Floral Collection

Day 1: Teaser Email

Subject: Sneak Peek: Elegance Unveiled Tomorrow 🌸

Content:

Briefly introduce the upcoming Spring/Summer Floral Collection.

Highlight the unique features and design inspirations.

Create anticipation by mentioning the exclusive offer for subscribers.

Day 2: Collection Launch Email

Subject: Unveiling Elegance: Introducing Our Spring/Summer Floral Collection 🌸

Content:

Officially introduce the Spring/Summer Floral Collection with captivating visuals.

Emphasize the craftsmanship, vibrant color palettes, and versatility of the pieces.

Encourage recipients to explore the collection on your website.

Day 3: Personalized Shopping Experience Email

Subject: Elevate Your Style: Book a Private Consultation 🛍️

Content:

Emphasize the personalized shopping experience with private consultations.

Highlight the expertise of your fashion experts.

Include a call-to-action to book a consultation or visit your physical store.

Day 4: Behind-the-Scenes Email

Subject: The Art of Creation: Behind-the-Scenes at [Your Haute Couture Brand] 🎨

Content:

Offer a glimpse into the creation process of the Spring/Summer Floral Collection.

Share anecdotes, craftsmanship stories, or unique design elements.

Foster a connection with your audience by showcasing your dedication to quality.

Day 5: Exclusive Offer Email

Subject: Exclusive Access: [Discount Percentage] Off Your First Purchase 🎁

Content:

Express gratitude for the engagement and interest in the collection.

Announce an exclusive discount code for subscribers.

Highlight the limited-time nature of the offer to create a sense of urgency.

Day 6: Testimonials and Reviews Email

Subject: What Our Clients Are Saying: Rave Reviews for SS Floral Collection 💬

Content:

Feature positive testimonials from early purchasers or influencers.

Share images of real customers showcasing the collection.

Reinforce the desirability and satisfaction associated with your brand.

Day 7: Closing Email

Subject: Last Chance: Secure Your Favorites from the SS Floral Collection 🌷

Content:

Remind recipients of the exclusive offer’s expiration.

Showcase popular pieces and highlight limited stock availability.

Include a final call-to-action to shop before the offer ends.

This email campaign sequence is designed to build anticipation, engage the audience with compelling content, and drive conversions through a well-timed, exclusive offer.”

Now, seriously, how cool is that?! 

Our minds are blown!!!

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3. Ask ChatGPT to craft those emails for you one by one!

We recommend taking a step-by-step approach to crafting that perfect email campaign. You can always ask for rewrites by mentioning what went wrong and optimizing subject lines until you have the winning combination for each campaign day. 

Prompt ~ “From the above outline, create an email for day 1 in first person.”

Response ~ 

“Subject: Sneak Peek: Elegance Unveiled Tomorrow 🌸

Dear [Recipient’s Name],

I hope this message finds you well and filled with anticipation for the beauty that lies ahead. As we gear up for a season of enchantment, I am thrilled to share an exclusive sneak peek with you – our upcoming Spring/Summer Floral Collection.

In the atelier, where creativity flourishes, our team has poured their passion into crafting a collection that is an ode to elegance and femininity. Tomorrow, we will unveil these exquisite pieces that effortlessly blend timeless sophistication with the vibrant energy of the season.

What can you expect? Intricate floral embroideries, a burst of captivating colors, and silhouettes designed to celebrate your unique style. Each piece tells a story, and we are excited for you to become a part of it.

As a valued community member, we wanted you to be among the first to witness this unveiling. Stay tuned for tomorrow’s email, where we officially introduce the Spring/Summer Floral Collection and invite you to embark on a journey of style and grace.

Thank you for joining the [Your Haute Couture Brand] family. We can’t wait to share this special moment with you.

Warm regards,

[Your Full Name]

CEO, [Your Haute Couture Brand]

[Contact Information]

[Follow us on social media: @YourBrand].”

4. Request a set of alternate subject lines for A/B testing

As a seasoned marketer, you know the importance of getting the subject line right. If you miss the mark by a whisker, that could be the battle of Waterloo for your campaign!

Prompt ~ “Come up with two separate sets of compelling subject lines for each day of the above campaign.”

Response ~ 

Subject Lines Set 1:

Day 1: Teaser Email

“Unlock Elegance: A Sneak Peek into Our Floral Symphony 🌸”

“Tomorrow’s Magic: A Glimpse of the Unveiling Elegance Collection ✨”

Day 2: Collection Launch Email

“Elegance Unveiled: Step into Spring with Our Floral Marvels 🌷”

“Captivating Blooms Await: Introducing Our Spring/Summer Floral Collection 🌺”

Day 3: Personalized Shopping Experience Email

“Your Style, Your Way: Book a Private Consultation Today! 🛍️”

“Elevate Your Experience: Personalized Consultations Now Available 🌟”

Day 4: Behind-the-Scenes Email

“Crafting Elegance: Behind-the-Scenes of Our SS Floral Collection 🎨”

“Artistry Unveiled: Explore the Making of Our Floral Masterpieces 🌼”

Day 5: Exclusive Offer Email

“Exclusive Access: [Discount Percentage] Off Your First Purchase 🎁”

“Unlock Privileges: Your Exclusive [Discount Percentage] Awaits! ✨”

Day 6: Testimonials and Reviews Email

“Rave Reviews: What Our Clients Are Saying About SS Floral Collection 💬”

“Customer Love: Discover Why Our SS Floral Collection Is a Hit! ❤️”

Day 7: Closing Email

“Last Call: Secure Your Favorites Before the SS Floral Offer Ends 🌸”

“Final Hours: Don’t Miss Out on [Discount Percentage] Off! ⏰”

Subject Lines Set 2:

Day 1: Teaser Email

“An Exclusive Glimpse: Tomorrow, Elegance Unveiled 🌸”

“Countdown to Elegance: Sneak Peek of Our SS Floral Collection 🕰️”

Day 2: Collection Launch Email

“Step into Splendor: Introducing Our Spring/Summer Floral Collection 🌼”

“Elegance Redefined: Our SS Floral Collection Has Arrived! 🌺”

Day 3: Personalized Shopping Experience Email

“Indulge in Luxury: Book Your Private Consultation Today! 🛍️”

“Your Style, Your Appointment: Personalized Consultations Now Open ✨”

Day 4: Behind-the-Scenes Email

“From Atelier to Runway: Discover the Making of SS Floral Collection 🎨”

“Unveiling Artistry: Behind-the-Scenes of Our Captivating Floral Pieces 🌷”

Day 5: Exclusive Offer Email

“Unlock [Discount Percentage] Off Exclusive Access for You! 🎁”

“Your VIP Pass: [Discount Percentage] Off Our SS Floral Collection ✨”

Day 6: Testimonials and Reviews Email

“Client Love: Hear What Our Customers Have to Say About SS Floral 💬”

“Real Stories, Real Elegance: Testimonials from Our SS Floral Collection ❤️”

Day 7: Closing Email

“Final Reminder: Last Chance to Grab Your SS Floral Favorites! 🌸”

“Act Now: [Discount Percentage] Off Ends Tonight! ⏳” “

Now you are all set for some serious A/B testing!

5. Request insight into ways to enhance conversions and increase campaign engagement

ChatGPT can do a lot more than just writing email copy and coming up with code for email development. It can also help you gain insight into actionable ways to get the most out of your campaign.

Prompt ~ “Recommend some actionable ways to increase conversions and engagement in the above campaign.”

Response ~ “

1. Personalization:

Address recipients by their names.

Tailor product recommendations based on their previous purchases or browsing history.

2. Segmentation:

Segment your email list based on demographics, preferences, or engagement history.

Send targeted emails to specific segments, addressing their unique interests and needs.

3. Urgency and Scarcity:

Create a sense of urgency by emphasizing limited-time offers.

Highlight limited stock availability to encourage quicker decision-making.

4. Compelling Visuals:

Use high-quality, captivating images of your floral collection.

Incorporate visually appealing design elements to make the email aesthetically pleasing.

5. Clear Call-to-Action (CTA):

Use concise and compelling CTAs that encourage immediate action.

Ensure that the CTA buttons stand out and are easy to locate.

6. Exclusive Offers:

Provide exclusive discounts or perks for email subscribers.

Clearly communicate the exclusivity of these offers to incentivize engagement.

7. Interactive Content:

Include interactive elements such as image carousels or product quizzes.

Encourage recipients to engage with the content directly within the email.

8. Responsive Design:

Ensure your emails are mobile-friendly to accommodate users on various devices.

Optimize the layout for easy navigation and readability.

9. Social Proof:

Feature customer testimonials, reviews, or user-generated content.

Showcase positive experiences to build trust and credibility.

10. Automated Follow-Ups:

Implement automated follow-up emails based on user behavior (e.g., cart abandonment emails).

Remind users about the limited-time offer or showcase popular items.

11. Storytelling:

Share the inspiration and stories behind specific pieces in your collection.

Connect emotionally with your audience to make the brand and collection more memorable.

12. Interactive Surveys:

Include interactive elements like surveys to gather feedback on preferences.

Use insights from surveys to tailor future communications.

13. Social Media Integration:

Encourage recipients to share their favorite pieces on social media.

Provide social media buttons for easy sharing and tagging.

14. A/B Testing:

Test different subject lines, visuals, or CTAs to identify what resonates best.

Use A/B testing to refine your approach based on real-time performance data.

15. Post-Purchase Engagement:

Send follow-up emails after a purchase, expressing gratitude and suggesting complementary items.

Invite customers to share their experiences or join a loyalty program.”

Pretty cool, we say!

So, what’s next?

This is just the tip of the iceberg when experimenting with ChatGPT’s prowess in coming up with a super cool email campaign for your brand, but we might like to insert a caveat here. 

ChatGPT’s data is limited to 2021, and things have surely changed since then. While it can help you come up with cooler, effective copy and email code quickly, you need to run it through the eyes of an experienced developer or writer.

We have seen agencies coming up with less-than-optimal conversions and results simply because they chose to omit the human element! 

If you’d like expert email professionals to deliver exceptional results for your next email campaign, we are here to help! 🙂