Exploring The Power of ChatGPT for Google Ads: Tips and Tricks 

If you are an online business owner, chances are high that you own a Google Ads account and run Pay Per Click ad campaigns to reel in the audiences looking for the exact service or product that you offer in a particular niche.

Every PPC marketer looks for ways to cut corners when it comes to saving time and money without compromising on metrics like click-throughs and ROIs.

One such contraption of sorts that may be likened to a wizard’s cauldron, where in you introduce an amalgamation of the perfect prompts elucidating the specific intent, containing the links to requisite resources and the instructions on the expected outcome, is ChatGPT. 

This Natural Language Processing (NLP) based model trained on data upto September 2021, can be your perfect apprentice in an attempt to create and optimize Google Ads that bring in those clicks and conversions in a fraction of the time. 

All you need is the perfect spell, or prompt.

In the blog that follows we will deep dive into ChatGPT prompts that will help you amp up your Google Ads game in ways more than one! 

Hop on, fellow marketers!

Prompt 1: Generating Effective Keywords for Your Google Ads campaigns

ChatGPT is a chatbot that can help you generate effective keywords for Google Ads. Here are the steps to use ChatGPT for keyword research:

•  Open the ChatGPT chatbot and select the language you want to use.

•  Type in the details related to the keywords you need, such as your product or service, target audience, goals, and budget.

•  Press Enter and wait for the chatbot to load all the related keywords.

•  Review the keywords and select the ones that are relevant and specific and have high search volume and low competition.

•  Copy and paste the keywords into your Google Ads account and create your campaign.

For example, if you want to generate keywords for a dog grooming service in New York, you can use this prompt:

I need keywords for a dog grooming service in New York. I want to attract local customers looking for professional and affordable dog grooming. My budget is $500 per month.

The chatbot might generate an output like this:

Some possible keywords for your dog grooming service are:

•  dog grooming near me

•  best dog grooming in New York

•  cheap dog grooming NYC

•  professional dog groomers near me

•  dog grooming salon New York

•  how to find a good dog groomer

•  dog grooming tips and tricks

•  dog grooming coupons and discounts

To evaluate and select the best keywords for your campaign, you can use these criteria:

•  Relevance: The keywords should match your product or service and the intent of your potential customers. For example, if you offer dog grooming, you don’t want to target keywords like “dog training” or “dog boarding.”

•  Specificity: The keywords should be specific enough to target your niche and avoid irrelevant traffic. For example, if you offer dog grooming in New York, you don’t want to target keywords like “dog grooming” or “dog grooming USA.”

•  Search volume: The keywords should have enough search volume to generate traffic and conversions. You can leverage tools like Google Keyword Planner or Semrush to get an idea about the search volume of your keywords.

•  Competition: The keywords should have low competition to reduce your cost per click and increase your chances of ranking higher. You can deploy tools like Google Keyword Planner or Ahrefs to check the competition level of your keywords.

Prompt 2: Curate Riveting Ad Copy That Converts

You can deploy the prowess of ChatGPT to come up with engaging ad copy for Google Ads. Here are the steps to use ChatGPT for ad copy creation:

•  Open ChatGPT and select the language you want to use.

•  Type in the details related to the ad copy you need, such as your product or service, your unique selling proposition, your call to action, and your keywords.

•  Press Enter and wait for the chatbot to generate several variations of ad copy for you.

•  Review the ad copy and select the one that best fits your bespoke campaign goals and target audience.

•  Copy and paste the ad copy into your Google Ads account and create your campaign.

For example, if you want to write ad copy for a dog grooming service in New York, you can use this prompt:

Considering that you are a Google Ads expert, please generate ad copy for a dog grooming service in New York. I offer professional and affordable dog grooming with free pick-up and drop-off. I want customers to book an appointment online or call me. My keywords are dog grooming near me, best dog grooming in New York, and cheap dog grooming NYC.

The chatbot might generate an output like this:

Some possible ad copies for your dog grooming service are:

•  Professional Dog Grooming Near You – Get your furry friend groomed by the best in New York. Free pick-up and drop-off. Book online or call now.

•  Best Dog Grooming in New York – Treat your pup to a spa day with our professional and affordable dog grooming service. Free pick-up and drop-off are included. Book online or call today.

•  Cheap Dog Grooming NYC – Save money and time with our dog grooming service. We offer quality grooming at low prices with free pick-up and drop-off. Book online or call us.

Please ensure the character limit compliance in the headline and ad description as the data is only updated till 2021. To test and improve your ad copy for conversions and relevance, you can use these tips:

•  Carry out A/B testing to compare and vet different versions of your ad copy and see which one performs better in terms of clicks, impressions, conversions, and quality score.

•  Use Google Ads Keyword Planner or Semrush to get a clearer picture of the search volume, competition level, and suggested bids for your keywords.

•  Use Google Ads Performance Grader or WordStream to analyze your ad campaign performance and get recommendations on how to optimize your ad copy, keywords, landing page, budget, and more.

Prompt 3: Target Audience Segmentation

 The task of identifying and segmenting your target audience can be made easier with the power of the right prompting. Here are the steps to use ChatGPT for audience targeting:

•  Open ChatGPT and select the language you want to use.

•  Type in the details related to the audience you want to reach, such as their demographics, interests, behaviors, and needs.

•  Press Enter and wait for the chatbot to generate several segments of your audience based on their characteristics and preferences.

•  Review the segments and select the ones that are most relevant and profitable for your campaign goals.

•  Copy and paste the segments into your Google Ads account and create custom audiences for each segment.

•  Tailor your ads according to each segment’s needs, pain points, and motivations.

For example, if you want to segment and target your audience for a dog grooming service in New York, you can use this prompt:

I need to segment and target my audience for a dog grooming service in New York. I offer professional and affordable dog grooming with free pick-up and drop-off. I want customers to book an appointment online or call me. Please deliver requisite audience segments.

The chatbot might generate an output like this:

Some possible segments of your audience are:

•  Segment 1: Busy dog owners who live in New York and have a high income. They value convenience, quality, and time-saving services. They are likely to book online or call in advance. They are interested in premium dog grooming packages and loyalty programs.

•  Segment 2: Budget-conscious dog owners who live in New York and have a low to medium income. They value affordability, reliability, and value-for-money services. They are likely to book online or call on the same day. They are interested in cheap dog grooming deals and coupons.

•  Segment 3: Passionate dog owners who live in New York and have a medium to high income. They value professionalism, expertise, and personalized services. They are likely to book online or call ahead of time. They are interested in dog grooming tips and tricks and customized dog grooming options.

To use the output to create and demarcate custom audiences and tailor your ads accordingly, you can make use of these tips:

•  Use Google Ads Audience Manager or Google Analytics to create custom audiences based on the segments generated by ChatGPT. You can consider criteria such as location, age, gender, income, interests, behaviors, etc.

•  Use Google Ads Ad Group or Campaign Level to assign different custom audiences to different ad groups or campaigns. You can also use bid adjustments to increase or decrease your bids for each audience segment.

•  Use Google Ads Ad Copy or Landing Page to tailor your ads according to each segment’s needs, pain points, and motivations. You can use different headlines, descriptions, images, calls to action, etc.

Prompt 4: Optimizing Ad Budget & Bidding Strategy

For instance, if you want to optimize your ad budget and bid for a dog grooming service in New York, you can use this prompt:

I need to optimize my ad budget and bidding for a dog grooming service in New York. My campaign goal is to generate leads and conversions. My target audience is dog owners who live in New York and have a medium to high income. My keywords are dog grooming near me, best dog grooming in New York, and cheap dog grooming NYC. My conversion rate is 10% and my profit margin is 20%.

The chatbot might come up with an output like this:

Some possible suggestions for your ad budget and bidding are:

•  Suggestion 1: Your daily budget should be $50, your bid amount should be $1, and your bid strategy should be to maximize conversions. This will help you get the most conversions within your budget and reach your target audience effectively.

•  Suggestion 2: Your daily budget should be $100, your bid amount should be $2, and your bid strategy should be targeting return on ad spend (ROAS). This will help you get the most revenue from your conversions and optimize your profit margin.

•  Suggestion 3: Your daily budget should be $150, your bid amount should be $3, and your bid strategy should be to target cost per action (CPA). This will help you get the most leads from your clicks and control your cost per conversion.

To use the output to set your daily budget, bid amount, and bid strategy, you can deploy the following tips:

•  Use Google Ads Budget Planner or Google Ads Keyword Planner to estimate your potential traffic, clicks, conversions, costs, and revenues based on different budget and bid scenarios.

•  Use Google Ads Smart Bidding or Google Ads Manual Bidding to choose the best bid strategy for your campaign goal and performance. You can also use bid adjustments to modify your bidding amount based on factors such as location, device, time of day, etc.

•  Use Google Ads Performance Grader or WordStream to monitor your campaign performance and profitability. You can also use conversion tracking or Google Analytics to measure your conversion rate and return on ad spend.

Conclusion

On that note, we would like to sign off with a caveat of sorts that though ChatGPT can help you save a ton of time on several verticals related to creating Google Ad campaigns, you still need experienced PPC marketers to keep the ball rolling in your favor. Get in touch with Google Ads experts who deliver way more than expected, each time, everytime, only at team Mavlers!