No two fingerprints are the same. Similarly, the digital marketing needs of two different agencies cannot be the same. They might bear superficial semblance, but each has its own strings to maneuver to get the expected results. We understand the need to delve deeper into each agency’s unique needs. Therefore, we do not offer a one-size-fits-all model to agencies looking to outsource their requirements.
You might have been struggling with questions like the ones below before you finally decide to sign across the dotted line,
“What makes Mavlers a good choice for outsourcing my agency’s digital marketing needs?”
“What does my agency stand to gain from a partnership with Mavlers?”
We have a well-rounded team with over twelve years of experience that looks into the pain points of every agency that partners with us. With our commitment and concerted efforts, they achieved their business goals and the expected ROI.
In today’s blog, you will find answers to the above questions. You will also learn why Mavlers’ different engagement models might fit the bill and help you achieve unprecedented growth. Towards the end of the blog, we have a curated list of FAQs that might help you gain greater clarity on engaging with Mavlers for your white-label outsourcing needs.
Why Choose Mavlers?
We have spoken and successfully worked with over 600 agencies. We ensure that our technical teams are well-versed in the needs and requirements that may arise with each business or agency.
Let’s get into the meat and potatoes of how Mavlers might be the best fit for your business’s digital marketing needs.
1. Documented expertise in multiple arenas
We abhor tardiness and shun anything that falls short of premium, and this helps us meet your requirements to the industry’s best levels. Our resources stay abreast with the ever-evolving trends and technologies. A little about the feathers in our hat? We are Google, WordPress VIP, Braze, Adobe Solutions, and Mailchimp Pro partners!
With over a decade of experience in the industry, we understand the importance of staying on top of the game in every niche.
2. White label services
Whether you are a micro or mid-level marketing agency, you need white-label solutions. We excel in providing white-label solutions in various digital marketing genres that you can rebrand as your own. This guarantees better pricing and greater profit margins. It also results in faster turnaround time and more leads for your business!
3. Flexibility in processes
We adopt an agile approach to realize your business goals and KPIs. We are flexible towards the current PMS tools, timesheets, etc, being used in-house by your team. This allows for a seamless process to unfold, with KPIs getting realized without any major hiccups.
4. An agency champion as your POC
We allocate a dedicated POC (4+ years of experience) for every client. This person, also known as an Agency Champion, will maintain consistent communication with your agency. They will be your single point of contact throughout the agency’s interaction with Mavlers, from start to finish. The POC understands your unique requirements due to their extensive agency client experience, and they deliver on the promises made, ensuring that your KPIs are met.
5. A specially tailored team that caters especially to agencies
Every agency and the requirements or services they seek to offshore are different. We have engineered a dedicated team that consistently delivers results focusing on agency requirements. With a repertoire of experience, this dedicated team is well-equipped to solve all your digital marketing pain points.
6. Tailored payment models
We firmly believe that payment should be easy and not a headache-inducing task!
So, while you can always pay as you go for your one-time projects, we offer a special payment model – the wallet model. With the supremely popular wallet model, you can load up your account with dough and enjoy nonpareil services without worrying about paying for every new service you select. In case the balance runs low, you can always request a refill! Want to know more about our engagement and payment models? Read all about it here.
7. Transparent and affordable pricing for agencies
Many agencies often wonder how we offer premia services at such affordable rates. The answer is simple: the high volume of work agencies have given us over the years allows us to offer special prices.
8. An array of engagement models to choose from
We have a selection of engagement models for our valued clientele so that they can choose what’s best for them. We understand that every agency has varying needs during different times of the year; some may require expert help on one-off projects, some may require a dedicated team to look into their Holiday season campaigns, for instance, while others may have recurrent project needs. We have different models to cater to all kinds of requirements. Here’s a quick insight into the three of them.
- Project-based: If you have a short-term, project-based requirement, such as website development, UI/UX design, audit, or link-building, to name a few, we can help you achieve your goals and KPIs with our expertise and dedicated attention to your project.
- Retainer model: If you have multiple or monthly projects/requirements, we can also help you with them. We will take ownership of your end goals KPIs, achieve them through our expertise, and consistently deliver the results we decided upon in the beginning.
- Dedicated managed resources: Many agencies seek to amp up their in-house teams. We can help you hire expert resources (either single or multiple) or even a dedicated full-fledged team to meet your bespoke requirements. As in the above models, the results are our responsibility.
Check out the blog on our different engagement models to gather further information.
9. Experience with supporting agencies
We have cultivated a deeper understanding of the problems that agencies face. With an experience of 600+ agencies over the past decade, we can identify any potential problems and help you overcome them before they rear their head.
10. Opportunity to scale as per need
We understand that you’d like to test the waters before you take the plunge. In order to enable that, you have the opportunity to start with a single resource and scale up once you are confident about the partnership. Also, you might want to scale up when the workload increases during the holiday season and wish to scale down during the leaner periods; with Mavlers, you have the flexibility to do that, meaning there are no long-term binding contracts or commitments. Not just that, you also get unmatched flexibility to upscale or downscale your resource needs across the repertoire of services on offer.
11. Short pay option
Trust is important, and we respect that, as well as your autonomy to judge the quality of work you receive after partnering with us. To establish our confidence in the expertise that we offer, we have brought forth a revelation of sorts – a brand guarantee with our Short Pay option wherein you can choose to pay less than the decided amount if you are not happy with the results delivered as decided upon in the beginning. At this point, it is pertinent to reiterate that clients avail Short Pay more as a rarity than a norm at Mavlers!
12. Certified on-panel talent
Our vetting process for hiring talent is extremely stringent, so you get only the best! With a ready-to-onboard pool of certified experts, you can be assured of the quality of work being delivered. They will work dedicatedly to help you meet your digital marketing goals in your time zone.
We follow strict NDA policies and take complete ownership of the work commitments. A Subject Matter Expert is assigned along with the resource to ensure the quality of the output and seamless performance. To date, our offshore team model has helped numerous organizations reduce their budget and boost their revenue.
13. One-stop solution for all your digital marketing needs
We know how difficult it can be to communicate with multiple vendors to meet the different marketing needs of your clients, as well as address challenges that arise with instances of scope creep. That is why we offer the entire range of digital marketing and technology services under one umbrella, so you neither have to say no to any client for any requirement nor look for other partners to help you serve your clients.
Honest answers to common FAQs for greater clarity on engaging with Mavlers for your white-label service needs
1. Will my clients know that the deliverables/services are white-labeled?
No, your end clients will not know that the services/deliverables they receive from you are white-labeled. We can also offer customer support to your clients under your domain (as an extension of your in-house team)!
2. Can you help me customize my reports in the format I want if I avail of your white-label services?
We deliver our service reports, such as monthly performance reports, etc., in a plain vanilla version; however, if you’d like us to follow your branding or processes, that can be done, too.
3. How do you ensure the quality of the work delivered?
We have set checklists and processes in place for every white-label service we offer. With monthly or bi-weekly progress reports or campaign review calls, you can be assured of the quality of the submitted deliverables. Also, the dedicated subject matter experts allocated for each project will take full responsibility for the quality of the end result.
4. Can you match my agency’s tone, style, or specific client requirements?
Yes, we can do that. With a rich and varied repertoire of meeting the white-label needs of 6400+ globally placed clients (60% of which are agencies), we have the requisite experience of speaking the same language as your end client. Also, the greater the depth of the details shared by you about your end client, the better will be the end results. We also have the requisite wherewithal to match your or your client’s processes and expectations.
5. What happens if a client isn’t satisfied with the delivered work?
We hold ourselves responsible and accountable for ensuring customer satisfaction. In case of mismatch or instances of client dissatisfaction, we begin with understanding the gap between client expectations and our deliverables, then proceed to fix it accordingly.
In case the delivery is as expected, we try to understand further the areas where the client is not satisfied, be it project cost, quality, time of delivery, etc. Usually, issues are resolved in the first instance. If the client is still unsatisfied, we will allow them to take advantage of the short pay option.
6. How does pricing work for white-label services? Is it fixed-cost or percentage-based? Do you also offer customized pricing?
The pricing depends on the volume of the work or the frequency/engagement model chosen. For greater clarity, read our blog titled ~ How Can I Engage With Mavlers? An Overview of The Engagement Models.
Yes, we do offer customized pricing depending on the expected volume of business, service, and client requirements. Hop on a call with us to know more.
7. Are there any minimum commitment requirements? Do you have a cancellation policy in place for white-label agreements?
No, there are no minimum commitment requirements for engaging with Mavlers on a project-to-project basis (P2P). If you choose to cancel the white-label collaboration before we begin putting in the work, you are eligible for a hundred percent refund.
However, if you choose to put a pause in the middle of the engagement, we can decide on a mutually agreeable amount on the basis of efforts and time invested, and you can pull the plug.
Please note that if you choose to engage with us on a retainer or dedicated engagement model, you are liable to give us a notice period of 30 days before project cancellation.
8. Can I expect any additional fees for rush jobs or out-of-scope requests?
Yes, we do have a set pricing structure for rush jobs, and in case of any out-of-scope requests, hourly charges that vary from service to service and efforts invested are applicable.
9. How do you handle payments—do I pay upfront, or is it milestone-based? Can I pay after the project is delivered?
We have different payment structures for different services and engagement models. To gain further clarity, we suggest connecting with us one-on-one.
10. How can you/your white-label services help my agency scale its offerings?
We have a detailed guide for answering this question ~ How to Scale Your Business Using The Services of a White-Label Partner.
11. How flexible are your solutions for agencies with specific client needs?
We are a hundred percent aligned with and flexible in adapting to the processes, frameworks, and needs of the end clients as well as your agency.
12. Can your team handle a sudden increase in client demands?
Yes, being a resource-rich 800+ member team, we are well equipped to handle a sudden surge in client demands without compromising on quality.
13. How do you manage projects for clients across different time zones?
Three dedicated teams ( AU, EUR, USA) work across geographies to ensure round-the-clock availability for our valued clients.
14. How do you ensure confidentiality for both my agency and my clients?
In addition to a slew of confidentiality provisions such as Non-Disclosure Agreements (NDA) and Service-Level Agreements (SLAs), we are also open to using your agency’s domains for communication with the end client (if the need arises).
15. Are your deliverables fully branded under my agency’s name?
Yes, we are ready to incorporate your branding into our vanilla version of the deliverables.
16. Which tools or platforms do you use to ensure seamless collaboration without revealing your identity?
To ensure complete confidentiality and conceal our identity, we are open to using your domain name, time-tracking software, PMS (project management software) tools, etc. We can also act as an extension of your team without revealing our identity to your end client. In addition to this, we also have white-label domains that we can use on request to communicate with your end clients.
17. What kind of reporting do you provide? Do you provide any custom reporting dashboards?
The reporting that we offer varies from service to service. Yes, we do provide custom reporting dashboards that can be tailored to suit and reflect your success metrics.
18. How frequently will I receive updates on project progress?
When we onboard any client, we share a curated roadmap wherein the frequency of communication is highlighted. For project-based engagement, the communication is on the basis of milestones achieved. In contrast, in retainer, dedicated engagement models, the frequency of calls can be daily or weekly, depending on the client’s requirements.
19. Do you offer client-facing support on our behalf? How does that collaboration work?
We don’t usually offer client-facing support for project-based endeavors, but we do offer need-based support for retainer and dedicated engagement models.
20. How do you ensure smooth communication between your team and ours?
To ensure smooth and seamless collaboration between your team and ours, we ensure that our timezones overlap, we follow your checklists, processes, communication cadence, and organizational hierarchy.
21. Can you integrate with our existing tools and workflows?
Yes, a hundred percent!
22. What is your expertise in specific industries such as healthcare, e-commerce, etc.?
We have a rich and varied repertoire of expertise across segments, servicing 6000+ clients from 20 different industries (accounting ~ 57, aviation ~ 25, etc.)
23. How do you measure success for white-label services?
Depending on the client’s success metrics decided upon at the beginning of the association, we judge the success of our white-label endeavors.
Suppose you want to maintain profitability while maintaining quality parameters or want to expand your service portfolio without investing in resource overheads; then we judge the outcome of the collaboration on the successful resolution of the pain point or challenge you highlighted in the beginning.
24. Do you provide case studies or references from other agencies you’ve worked with?
Yes, you may peruse our published case studies here.
The Road Ahead
Selecting an offshore digital marketing agency can be a challenging task if you don’t have a checklist with factors that you must consider. We have one right here for ready reference! Hit us up now to learn more!
Jaydeep Salla - Subject Matter Expert (SME)
Our go-to man for everything related to sales, he never disappoints with his rich repertoire of professional expertise and quick wit! With an astounding experience of 10+ years, he knows well how to help clients achieve their business goals!
Naina Sandhir - Content Writer
A content writer at Mavlers, Naina pens quirky, inimitable, and damn relatable content after an in-depth and critical dissection of the topic in question. When not hiking across the Himalayas, she can be found buried in a book with spectacles dangling off her nose!
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