What to Expect in Your First Month with Our Braze Team

Looking for a team who can handle a mammoth like Braze? You’ve come to the right place! 

Our team at Mavlers successfully helped over 100 e-commerce businesses in 2023 maximize their use of Braze for email marketing. By leveraging Braze’s robust platform, we crafted personalized and highly engaging email campaigns that delivered significant results. We’re proud to report that our Braze-powered strategies generated massive ROI for our clients, driving an impressive 50% growth in revenue.

In today’s post, you’ll get an inside look into what a client’s first month with our dedicated Braze experts looks like.  

We’ll be talking about our Braze-dedicated team services, how the Braze campaign management team works, and what it means to be working with a Braze agency. So let’s get started!

Week 1: Braze marketing team onboarding

Week 2: Strategy alignment & quick wins

Week 3: Execution & refinements

Week 4: Performance review, & next steps

Our Braze email marketing services

Have more questions? Let’s get on a call!

Week 1: Braze marketing team onboarding 

So here’s what your first week with Mavlers looks like:

• Introduction to your dedicated Braze team (Email Developer, Campaign Manager, Email Designer, etc.).
  
• Deep dive into your brand’s email marketing strategy, existing campaigns, and Braze setup.
  
• Access setup & permissions for smooth collaboration. (Email Marketing Platforms (e.g., Braze), PMS (e.g., Trello, Asana, JIRA, etc.), Communication (Slack, Teams, Email, etc.) )
  
• Understanding your automated workflows and your campaign objectives.

Week 2: Strategy alignment & quick wins

Week 2 is focused on strategy, and any potential optimization that may be done quickly is identified: 

• Audit of your current Braze setup (templates, segmentation, automation, personalization).
  
• Identifying quick optimization wins (template improvements, segmentation refinements, etc.).
  
• The first set of campaigns designed, coded, and scheduled for review.
  
• Testing and QA best practices aligned with your team.

Week 3: Execution & refinements

In the third week, our team is on execution mode. Here’s what the week looks like:

• Full-fledged campaign execution with Braze automation & personalization.
  
• A/B testing to improve open rates, clicks, and engagement.
  
• Integration fine-tuning (if required) with external platforms.
  
• Gathering performance insights to refine email strategy.

Week 4: Performance review, & next steps

Week 4 is focused on analytics assessment with your team. Here’s what’s usually lined up in the last week of the month:

• Review of first-month results—deliverability, engagement, and conversions.
  
• Feedback loop established for continuous improvements.
  
• Roadmap planning for advanced automation, personalization, and optimization.
  
• Collaboration deepens with your internal marketing team for long-term success.
  

Our Braze email marketing services

Braze’s advanced features—such as sophisticated segmentation, dynamic content, and powerful automation—enable us to create high-converting email campaigns that resonate with customers on a personal level. These capabilities ensure that the right message reaches the right person at the right time, fostering deeper customer engagement and loyalty. With Mavlers handling your email marketing through Braze, you can enjoy increased revenue and customer engagement without the hassle. 

Below is a quick overview of our Braze-dedicated team services.

1. Email template design & development

At Mavlers, we excel in creating flawless email templates tailored for Braze, ensuring seamless integration with your marketing strategy.

Our templates are meticulously crafted and rigorously tested across 50+ email clients and 15+ devices, guaranteeing optimal rendering and engagement. By leveraging Braze’s advanced features, we help you deliver email campaigns that captivate your audience and drive exceptional results.

“Mavlers always deliver projects on time or early, never late. Pace and quality is great – the team does a great job of coding our email templates and helping us to create reusable templates through content blocks,” gushes Giulia Coley, Senior Manager, Lifecycle Communications, Prodigy Education. Check out our Prodigy case study. 

2. Automation workflow setup

Setting up automation workflows in Braze begins with its Canvas tool, which allows you to visually design and automate multi-channel customer journeys. We start by defining triggers for your workflow, such as user actions or events (e.g., sign-ups, purchases). Then, we use the drag-and-drop interface to map out the journey, integrating various messaging channels like email, push notifications, in-app messages, and SMS.

3. Braze campaign management

Our team streamlines campaign management in Braze by defining objectives, segmenting audiences, crafting personalized messages with Liquid templating, scheduling campaigns, conducting A/B testing, and leveraging real-time analytics to ensure data-driven improvements.

Whether you need stage-wise assistance or end-to-end support for your Braze email campaigns, we act as an extension of your team. By opting for our day-to-day campaign management support, you gain expert guidance across all stages of campaign management within Braze.

4. Braze migration expertise  

Braze migration is a complex and sensitive process, but our experts have the experience and expertise to handle it seamlessly, ensuring minimal downtime and a smooth transition.As a leading Braze migration agency, we meticulously transfer email lists, content, templates, folder structures, reports, marketing automation, and integrations—including data feeds and APIs. Database and schema migrations require developer expertise, and our team is equipped to manage them efficiently.

Have more questions? Let’s get on a call!

Mavlers is a Braze solutions partner, demonstrating our deep expertise within the platform and the value we consistently drive for our customers. From platform evaluation to achieving expert status on Braze, we partner with marketers every step of the way—driving value and helping you do work you’re proud of with Braze. We’ll make your journey in Braze seamless through our six-tier email marketing framework. Let’s talk!