Get Ready to Sleigh the Holiday Hustle: Mavlers’ Top Google AI Tips for Peak Season Success

So, every paid marketer worth their salt knows the holiday season is more of a marathon than a sprint. Whether it’s the chaotic rush of Black Friday, the gift-wrapping and giving joy of Christmas, or the hopeful resolutions of New Year’s Day, one thing is clear: the holidays are no longer a sprint; they’re a marathon.

Here’s a fun fact that will blow your mind: in December 2023, eight days outperformed Cyber Monday in sales! 

Yep, the holiday hustle has officially expanded into a full-blown shopping extravaganza. But here’s the twist: most brands still treat it like a one-day race.

Not us. We at Mavlers have cracked the code on how to win the whole season (and beyond) with Google AI tips & tools. In today’s blog, our in-house SME Madhu KA will share his repertoire of expertise in leveling up your holiday hustle using Google AI.

So, grab your cocoa, cozy up, and let’s unwrap the ultimate holiday campaign guide.

From turning insights into action to creating jaw-dropping visuals, we’ll show you how Mavlers can help you turn festive chaos into marketing gold. 🎁

On that note,

Source

Step 1: Turn insights into your secret weapon

Let’s face it: flying blind in the busiest shopping season of the year is like trying to bake cookies without a recipe. Not gonna happen! That’s where Google’s consumer insights come to the rescue.

• Ride the wave of trends: Google Ads’ new Category-Level Insights lets dive deep into what’s trending and when. Picture this: we spot a sudden surge in searches for “cozy Christmas sweaters” (because who doesn’t love a snug sweater?), and boom—we craft ads that meet shoppers where they are, just as their carts are warming up.

• Snag new customers with performance max: The holiday season is the perfect time to make a great first impression. Using Customer Acquisition Goals, we help clients target first-time buyers with irresistible offers, like “Exclusive Christmas Gift Sets” or “Limited-Time New Year Deals.”

• Prep like a pro with Performance Planner: You wouldn’t plan a holiday party without knowing how many guests are coming, right? Similarly, we use Performance Planner to forecast demand and set budgets weeks in advance. No surprises—just smooth sailing through the busiest days of the year.

Step 2: Wow shoppers with ads they can’t ignore

The holiday season isn’t just about being seen; it’s about being remembered. And that takes ads that make people stop scrolling and say, “Wow, I NEED this!”

• AI-driven creativity: Google’s Generative AI tools are like Santa’s elves for ad creation. We whip up festive visuals, snowy backdrops, and even New Year’s sparkle—all tailored to grab attention faster than you can say “holiday sale.”

• Videos that pop: It’s no secret that videos drive engagement like Rudolph drives Santa’s sleigh. With Google’s Product Studio, we transform static product images into dynamic video ads that practically shout, “Buy me now!”

Pro tip: Mavlers loves sprinkling a little holiday magic by using these visuals across multiple platforms—think YouTube, Gmail, and Discover. It’s like decking all the halls, not just one.

Step 3: Build relationships, not just transactions

The holidays may be seasonal, but a loyal customer? That’s the gift that keeps on giving. Our approach is simple: engage, convert, and keep ‘em coming back.

• Performance Max precision: Mavlers goes beyond broad targeting by using multi-product page rules to fine-tune campaigns. Selling Christmas decor and winter fashion? No problem—we’ve got ads for that.

• Local inventory magic: With local inventory ads, we help shoppers find in-stock items nearby, making it easier to convert online searches into in-store visits. Nothing beats the immediacy of “buy today, pick up today.”

• Loyalty for the win: Member-exclusive pricing and loyalty rewards aren’t just crowd-pleasers—they’re loyalty-builders. We highlight these perks in campaigns to show customers they’re appreciated, especially during the holiday hustle.

Step 4: Adapt like a pro in real-time

The holiday season is unpredictable, but that’s half the fun, right? The secret sauce to staying on top is staying flexible.

• Budget agility: Spikes in demand can come out of nowhere—like a snowstorm in a Hallmark movie. Mavlers ensures budgets are ready to flex, thanks to Google AI’s real-time recommendations.

• Competitive pricing insights: Google’s Price Insights tool helps us tweak pricing to perfection, predicting which adjustments will bring the most clicks, impressions, and conversions.

• Store quality check-ups: From shipping to returns, Store Quality Scorecards ensure our clients are nailing every touchpoint. After all, a happy shopper is a repeat shopper.

Why Mavlers is your holiday hero

At Mavlers, we don’t just run campaigns—we create experiences that resonate with your audience long after the season ends. By combining the power of Google AI with our deep expertise, we help your brand shine brighter than a Christmas star.

Here’s what you’ll get with Mavlers:

• Data-backed strategies to dominate peak shopping days.

• Creative campaigns that stand out in a sea of sameness.

• Real-time optimizations to maximize every opportunity.

Wrapping up (like a gift!)

The holiday season is a whirlwind of opportunities, and there’s no better time to seize them. Whether you’re looking to attract new customers, drive more sales, or strengthen brand loyalty, Mavlers has the tools and expertise to help you sleigh the season—and set the stage for an even better year ahead. 

We now suggest reading ~ How to Sleigh the Holiday Season with Google Shopping Ads.