HubSpot INBOUND 2024: How AI is Shaping the Future of CRM and Marketing

If you are a CRM expert or enthusiast and have been following the HubSpot INBOUND journey for the last few years, here’s an update you don’t want to miss!

HubSpot’s INBOUND 2024 event was a thrilling showcase of how artificial intelligence (AI) is not just a futuristic concept but a driving force reshaping the business landscape today. From innovative AI agents to game-changing CRM enhancements, the event left no stone unturned in highlighting how AI can be your business’s ultimate growth tool. 

Ready to dive in? Let’s explore the top highlights from INBOUND 2024, where AI was front and center, changing how we think about business forever.

🚀 1. AI agents: Your new business wingman

First up, let’s talk about the star of the show—AI agents. No, these aren’t your typical bots. We’re talking supercharged AI assistants who have graduated from handling mundane automation tasks to now executing business strategies with finesse. HubSpot’s Agent.ai platform was all the buzz, offering companies the ability to deploy tailored AI agents for everything from writing compelling blog posts (sound familiar?) to optimizing conversion rates on your website.

But what really stole the show? The Agent Builder. This new tool lets even non-tech folks create custom AI agents for their businesses without breaking a sweat. Imagine designing your own virtual assistant that understands your brand’s needs—whether it’s crunching data, conducting customer research, or crafting the perfect email campaign. 

🤖 2. Breeze Copilot: The AI assistant that gets stuff done

HubSpot didn’t stop at just AI agents; they unveiled Breeze Copilot, the Swiss Army knife of business assistants. This AI-powered sidekick is integrated directly with HubSpot’s Smart CRM, making it your new go-to for handling everyday tasks like sending follow-up emails, scheduling client meetings, and analyzing customer data—all with just a conversation.

Picture this: You’ve got a busy week ahead, but with Breeze Copilot, managing marketing campaigns and customer outreach feels like a breeze (pun intended). By optimizing these tasks for you, it helps boost productivity and lets you focus on what really matters: growing your business.

🏗 3. Automate your growth with Breeze agents

If Breeze Copilot is your right hand, then Breeze Agents are your all-star team. These specialized AI agents focus on automating distinct business functions, so you can leave the heavy lifting to them. Need help with social media content? The Breeze Social Media Agent will whip up engaging, data-driven posts. Struggling to sift through potential clients? The Breeze Prospecting Agent fine-tunes your sales pipeline, zeroing in on high-value prospects.

By automating everything from prospect research to customer support, Breeze Agents do more than save time—they help your business scale like never before. So, what’s stopping you from putting your growth on autopilot?

📊 4. Breeze Intelligence: Your data-driven powerhouse

These days, business success is all about making smart decisions, and nothing helps you do that better than data. Enter Breeze Intelligence, your new AI-driven oracle. It taps into a massive reservoir of 200 million buyer profiles (yes, you read that right!) to deliver actionable insights in real time.

One standout feature? Automatic form-filling. Ever get frustrated filling out the same old forms? Breeze Intelligence swoops in to improve user experience and, in turn, drive higher conversion rates. If your goal is personalization and data-backed choices, this is the secret sauce you didn’t know you needed.

🔗 5. The unified HubSpot AI ecosystem: Seamlessly connected

HubSpot’s vision for 2024 is clear: a fully integrated, AI-powered platform that links over 1,700 apps into one seamless experience. Imagine your entire sales, marketing, and service departments working together effortlessly because all their tools are interconnected. That’s the power of HubSpot’s unified platform, driving cross-team collaboration and ensuring nothing falls through the cracks.

📈 6. AI’s superpowers for marketing, sales, and service teams

INBOUND 2024 put a spotlight on AI’s revolutionary impact across marketing, sales, and service functions. The AI tools HubSpot introduced are like having a superpower: Content Remix lets marketers repurpose existing content across multiple channels with the snap of a finger. Breeze Copilot helps sales teams analyze customer data and refine their strategies in real time.

For service teams? Enhanced reporting tools ensure you’re always a step ahead of your customers’ needs. It’s like having a crystal ball that lets you adjust your strategy on the fly.

🧠 7. Human-AI collaboration: The best of both worlds

Here’s the kicker: AI isn’t here to steal jobs—it’s here to help us work smarter. The overarching message from HubSpot INBOUND 2024 was that human-AI collaboration will define the future of work. AI handles the tedious, repetitive tasks, leaving humans to focus on what they do best—creativity, strategy, and innovation.

In other words, AI becomes your personal assistant, not your competitor. Think of it as the ultimate team-up where everyone wins.

⚙️ 8. AI for everyone: Democratizing technology

One of the most exciting takeaways from INBOUND 2024 was HubSpot’s commitment to making AI accessible for all businesses—not just the tech giants. With tools like Agent Builder, even non-tech-savvy users can harness the power of AI. It’s a game-changer, leveling the playing field for small businesses and large enterprises alike.

AI isn’t just for Silicon Valley startups anymore—it’s for every mom-and-pop shop looking to scale its operations and compete on a larger stage. HubSpot’s mission? Make AI available for everyone, everywhere.

🏙 9. Broader AI trends: Transforming the business landscape

INBOUND 2024 wasn’t just about HubSpot’s tools; it also featured discussions on the broader trends in AI that are reshaping industries. During one eye-opening panel, experts dove into AI’s ability to enhance customer service, streamline supply chains, and improve operational efficiency across sectors.

Joel Cutler (Co-Founder of General Catalyst) highlighted how AI is already revolutionizing the way consumer brands engage with their audiences, though some remain hesitant. His advice? Embrace AI now, or risk falling behind more innovative competitors.

Paul English (Founder of Boston Venture Studio) expanded on how AI is transforming industries like healthcare, improving patient management, and even extending life expectancy. The message was clear: AI is here to change everything, from daily work tasks to how entire industries operate.

💡 10. AI’s impact on market dynamics

Here’s the thing: as AI shakes up traditional markets, businesses that fail to adapt will find themselves scrambling. Paul English pointed out that platforms like TikTok are transforming how younger audiences search for products, fundamentally shifting the way brands engage consumers. AI’s ability to predict and adapt to these trends means businesses that adopt it early will have a significant edge.

The bottom line? AI isn’t just the future of business—it’s the key to staying relevant in a rapidly evolving marketplace.

Here’s a quick summary of HubSpot INBOUND 2024 key takeaways:

• Breeze Copilot: A powerful AI assistant integrated with HubSpot’s Smart CRM to streamline routine tasks.

• Breeze Agents: Specialized AI tools automating specific business processes like content creation, customer support, and sales prospecting.

• Breeze Intelligence: Data-driven AI providing real-time insights to enhance decision-making and customer experience.

How Mavlers can help you leverage HubSpot’s AI power

As a certified HubSpot partner, Mavlers can help your business harness the power of HubSpot’s AI tools. Whether it’s setting up Breeze Agents for your sales team, optimizing your CRM with Breeze Copilot, or providing training on how to use Breeze Intelligence for data-driven decision-making, our team is here to support your journey into the AI-powered future.

Let us help you implement these game-changing technologies to transform your business operations and stay ahead of the competition.

The road ahead

Now that you have a fair idea about the key takeaways of HubSpot INBOUND 2024, we suggest reading ~ What makes Mavlers a good choice for your HubSpot needs?