Why Every WordPress Website Needs Social Media (And How to Integrate It Right)

So your WordPress business site is up and running, your blog posts are SEO-optimized, relevant, and polished, and the brand messaging is crystal clear. 

But guess what? No one is engaging with your content! 

The eyeballs are right there; you just need to catch them where they are.

Where do you catch yourself hanging out virtually when you have no work (or maybe tons of it to do, but you’d rather procrastinate)? Yes, you guessed it right: your socials!

Social media is the bridge that connects that island to the mainland, bringing in waves of traffic, engagement, and visibility.

Think about it, not unlike you, your audience spends hours scrolling through Instagram, retweeting posts, and reacting to LinkedIn updates. 

If you’re not integrating social media with your WordPress site, you’re missing a huge opportunity to turn those casual scrollers into loyal visitors, subscribers, and even customers.

But how do you do it the right way? How do you make social media work for your WordPress site instead of just adding random share buttons? 

With our 13+ years of experience and expertise in social media marketing and web dev, that’s exactly what we at Mavlers are about to break down.

An insight into why integrating social media with WordPress can be a game changer

Before we get to how to integrate social media with WordPress, let’s see what’s in it for you.

1. Optimized engagement, greater buzz

Adding social media elements (like share buttons and live feeds) makes it easier for visitors to interact with your content. This turns your website from a static page into an interactive hub.

2. Better inflow of traffic from social media platforms

Every time someone shares your post, their followers see it. That’s akin to free promotion, ultimately leading to more clicks and more visitors.

3. Brand consistency across channels

To give your brand a consistent look and feel across platforms, we recommend integrating brand elements across social platforms and your website. 

4.  Social signals can indirectly boost SEO

While social media doesn’t directly impact search rankings, engagement (likes, shares, comments) increases content visibility, leading to more backlinks and higher rankings over time.

5. Save time and efficiency through automation 

Honestly, no one has the time to manually share every blog post on multiple platforms. Therefore, automating social sharing frees you up to focus on doing what you do best: creating awesome content!

The best ways to integrate social media with WordPress

So, how do you actually make your WordPress site a social media powerhouse? Well, here’s how to do that!

1. Add social sharing buttons (because everyone needs a nudge!)

How often have you come across an amazing article and wanted to share it on your socials only to give up as the share button was not too easy to find? Well, similarly, to make the sharing process easier for your viewers, we recommend adding social sharing buttons strategically, above/below blog posts, floating on the side, or as a pop-up after scrolling 50%. 

Here are some of the best plugins for the job;

• Social warfare (Lightweight & stylish buttons)
• Monarch (Highly customizable)
• Shared counts (Shows real-time share numbers)

2. Embed social media feeds

We recommend showcasing your latest posts from platforms like Instagram, Twitter, and Facebook directly on your website. This not only adds dynamic content but also keeps your site fresh.

You could try embedding a user-generated content feed from Instagram. It builds social proof and makes visitors more likely to engage.

Here are some of the best plugins for the job;

• Smash balloon (Instagram, Facebook, Twitter, YouTube feeds)
• Feed them social (Customizable feed layouts)

3. Enable social login integration for faster sign-ups

Nobody likes filling out long forms. Make the process simpler and faster by allowing users to log in or register on your site using their social media accounts. This improves user experience and can boost sign-ups.

Plugins such as Nextend Social Login make this process simple and secure.

4. Auto-post new blog content to social media

As discussed above, manually sharing blog posts across different social media platforms is a tedious, time consuming and avoidable job. With the advent of automation tools like Revive Social and Jetpack, you can sit back and focus on things that need your creativity, time and attention. 

We recommend scheduling posts at peak engagement hours using tools like Buffer or Hootsuite for maximum reach.

5. Add click-to-tweet buttons for quick, shareable quotes

People love consuming and sharing bite-sized, “muncheable” insights with their followers. Including click-to-tweet options within your blog posts allows readers to share specific quotes or highlights seamlessly. 

This boosts engagement by enabling easy content sharing. 

For instance, “Your website without social media is like a party with no guests. Learn how to integrate social for better engagement! 🚀 #WordPress #SocialMedia” [Click to Tweet]

You could try Better Click to Tweet plugin for effortless one-click sharing. 

6. Use social media widgets for constant visibility

Placing social media widgets in your sidebar or footer to display follower counts, recent posts, or social feeds helps keep your social profiles visible and encourages visitors to connect with you on multiple platforms.

Best practices to get the most out of social media integration

Now that you know how to integrate your socials with your WorrdPress website, here are some best practices that you might want to consider.

1.Maintain brand consistency: Make it a point to use your brand’s colors, logos, and messaging consistently.

2. Encourage user interaction: Consider promoting shares, likes, and comments on both your site and social media.

3. Monitor engagement metrics: We recommend using analytics tools to measure the success of your integration strategy.

4. Update regularly: Keep social feeds and auto-posting tools up to date to avoid errors and broken links.

The road ahead 

If you are on the fence over choosing WebFlow vs. WordPress for your next business venture, we recommend reading ~ Webflow vs. WordPress: Which One is the Right Choice for You?