How Much Does a Landing Page Cost? Factors that Affect Pricing Across Platforms and Technologies

Landing pages are instrumental in running successful ad campaigns. They are the doors through which potential customers walk in and land on your website. And to achieve desired results, you need landing pages that are strategically designed and optimized to run successful marketing campaigns. 

But a crucial question might arise when you want to get landing pages designed and coded—how much does a landing page cost, and why do landing page design prices vary so widely? Factors such as platform, design complexity, features, and the expertise level of the developers all contribute to the cost.

At Mavlers, we have a team of 50+ UI/UX design experts specializing in creating high-converting landing pages. They have served over 1,000+ clients globally, helping them with conversion-driven landing pages. We spoke to the team to understand the nuances of landing page costs and here’s the Table of Contents that will guide you. 

Cost of a landing page across different platforms 

Key factors that influence landing page pricing 

Pricing by project type: one-time vs. subscription-based 

How do you define a budget for a landing page project? 

By the end of this blog, you’ll gain clear insights into pricing expectations and what factors influence the cost of landing pages. Let’s dive into the details of the cost straight away. 

Cost of a landing page creation across different platforms 

Your landing page cost depends on the design, features, level of customization, and the developer’s experience designing it. 

Below, let’s examine the approximate prices within each category and the advantages and disadvantages of each package.

1. Low-cost options ($5 – $20 per hour) 

Considering that most of these will be template-based landing pages that require 3-5 hours to build, they may cost around $15 to $100 per page with no customization options. You can do them from Unbouce, Wix, Squarespace, or Leadpages.

You will receive simple, template-based designs with limited color, font, and image options in this pricing range. Most freelancers and new designers also operate in this price range, and they usually create rather simple landing pages that will meet basic marketing objectives, such as a contact form or a call to action button.

2. Mid-range options ($40 – $120 per hour)

Again, considering a single landing page would take around 3-5 hours to complete, the mid-range options on Upwork involving freelancers and small agencies can range between $120 per page and $600 per landing page.

On Fiverr, you can get your landing page done by freelancers between $65 and $100). These pages are semi-customized and can offer tweaks to your designs that aren’t available in basic landing page designs. 

They are usually developed by experienced freelance designers or small creative agencies. They give your landing pages a more authentic appearance that is closer to your company’s current brand image. Some mid-tier options may include features like custom forms, email capture, and some integration with analytics tools. 

3. High-end options (averaging $100+ per page)

Premium landing page cost, under Pro services on Fiverr, starts at $100 and goes to $600. 

On Upwork, the hourly rate starts at $62 and goes up to $325. Given that 3 to 5 hours are required to complete a landing page, it may cost around $185 to $1625. 

For professional design agencies with proven experience, like Mavlers, custom landing page design and coding start at $498 and go up to $3000. 

The more customizations there are, the higher the cost will be. In return, here is what you will be getting. 

• These pages are conceptually designed based on brand needs and may contain many features. 
• They are either designed by highly qualified designers or professional design agencies familiar with user experience (UX) and conversion rate optimization (CRO).
• In this range, clients will receive completely customized solutions, starting with the visualization design and ending with the additional features and animations integrated to enhance the site’s overall usability. 
• Premium pages may prioritize performance optimization to enhance loading speed, SEO, and responsiveness to mobile devices.

Who benefits most from high-end landing pages? 

• Usually, industries that require certain branding solutions or have complicated needs tend to reap the most from capturing high-end landing pages. 
• For instance, firms with crucial marketing campaigns, like a new product release or a specific event, would want to increase conversion rates, and a tailor-made, fully optimized landing page could do the job. 
• It is also useful for competitive industries, as having a unique, high-quality landing page could potentially greatly increase the number of visitors engaged or converted on the landing page.

Now, let’s discuss the factors responsible for the pricing of the landing page. 

Key factors that influence landing page pricing 

Here are five key factors that affect landing page cost. 

1. Design complexity and customization: Some designers start from scratch, and some use templates to customize a landing page according to your needs. If you develop a landing page from scratch, you can have custom graphics, animations, and interactive elements, which adds to the cost. On the other hand, templates are cheaper but have limited functionalities.
2. Functionality and integration of third-party tools: Using lead capture forms, CRM integrations, or even tracking tools will increase the cost of your landing page. Enabling payment options will also increase the cost. 
3. Platform choice and technology stack: Popular platforms like WordPress, Shopify, Wix, Squarespace, etc., have associated costs. Even if you custom code HTML/CSS, the premium plugins you incorporate on your landing page will also affect the cost. 
4. SEO and performance optimization: If you want SEO-ready pages, additional tasks like keyword optimization, meta tags, and content optimization will cost extra bucks for your landing page. Furthermore, ensuring a fast-loading page and mobile-friendly design will add to the cost. 
5. Experience and expertise: Freelancers on platforms like Upwork and Fiverr would cost you less, but if you hire industry-specific outsourcing services, the cost will increase but yield better results.

However, there will be a huge difference in the landing page design because you have an objective with that landing page. You don’t just want a page designed in so and so way. Only those who have worked with clients from the same industry as yours will understand your requirements. 

Pricing by project type: one-time vs. subscription-based

When choosing a pricing model for a landing page, businesses have two primary options: a flat fee for a particular project or a more regular landing page creation service. Both strategies are quite different and useful, depending on your requirements and marketing objectives. 

Let’s see what professional landing page design would cost you based on your plan type. 

One-time landing page costs

This is the best option if you require just a single page to advertise your products for a particular occasion, such as a new product launch or the holiday season.

However, a disadvantage of a one-time payment is that you must provide additional funds for some changes or upgrades in the future. Again, if there are ever modifications in the future, it means starting anew, and you may have to go back to a designer/developer, which costs money.

If you go with the high-end options, popular agencies charge around $150 to $1500 for one custom-designed landing page. 

When to choose a one-time payment model? 

One-time payment models are well-suited for projects like

• Product launches
• Limited-time marketing campaigns, such as the holiday season 
• Single-service or new-service pages 

Subscription or retainer-based models 

In this model, customers pay per month or quarter to create, customize, and optimize the landing pages regularly. 

This model is more efficient for businesses that need modifications, extra pages, or constant optimization. This deliverable is extremely useful for a website that plans to engage its audience for an extended period, as a retainer model can consist of A/B testing, performance tracking, content revisions, small design modifications, and the creation of new landing pages. 

Another option is to use tools available in the market. Take a quick look at the charges for different tools you can use to design a landing page yourself. 

• Unbounce – $99/month for the Starting plan and $649/month for $249 for the Optimze plan 
• Instapage – $79/month for the Starting plan and $199/month for the Optimize plan 
• Leadpages– $49/month for the Starting plan, $99/month for the Pro plan, and $697/month for the Conversion plan 
• ClickFunnels – $97/month for the Starting and $297/month for the Pro plan

Now, when you use landing page design services from an external provider, the subscription-based models can cost a little more than tools. Still, you will have a dedicated professional designer to build landing pages, and the cost depends on the services and complexity of the projects included.

However, you will not have a dedicated designer when you use a tool.

When to choose a subscription-based model? 

The subscription model is ideal for businesses in the following scenarios:

• When businesses are running multiple campaigns and would require multiple landing pages. 
• When businesses require continuous optimization in their existing landing pages to maximize conversions. 
• When businesses belong to content-heavy industries like e-commerce or real estate. 

How do you define the budget for a landing page project? 

Designing a good landing page requires proper planning given the plenty of choices and flexible prices in the market. Awareness of this aspect improves your chances of maximizing your budget.

Here are a few tips for setting up a realistic landing page project budget. 

• Identify the core needs of your landing page. What goals are you trying to achieve? And what is it that you need to achieve those goals – custom design, mobile responsiveness, SEO optimization, etc.
• You can also list some nice-to-haves such as advanced animation, interactive elements, premium plugin integrations, etc.
• Research and compare different service providers such as freelancers, agencies, digital platforms, tools, etc. Compare the pricing they are offering based on your specific requirements. 
• You should be able to negotiate your budget if you come across a provider that aligns with your business objectives but exceeds your budget. Initially, you can focus on the essential elements of your landing page, and later on, you can add more features. It will also tell you a thing or two about how flexible the service provider is. 

Wrapping up 

Choosing the right landing page services provider can be daunting. If you want a simple landing page, you can hire a freelancer and get the job done, but you must be involved in the work or the process itself. 

However, with a professional service provider, alignment gets easier no matter how many customizations you need because they know your exact business needs. 

Here are some more reads that will help you be more informed if you’d like to consider. 

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