Mavlers’ Link Building Success: What KPIs You Should Expect?

So, you have been considering outsourcing your brand/business’s link-building campaign requirements to the right partner offshore agency. 

You have searched across the internet, dropped in at forums, read reviews on Clutch, GoodFirms, etc, and even checked up with a few colleagues and business partners who might have first-hand experiences to share about their journey with offshore outsourcing agencies. 

Are you wondering what factors and conditions to consider when looking for the perfect partner agency? We have a checklist for you to peruse! 

Now, you might have come across Mavlers, a full-suite digital marketing agency, in your quest for the right-fit partner agency for your link-building requirements. 

We understand your need to know the key performance indicators (KPIs) you can expect from Mavlers’ link-building campaigns, which will help you gauge the effectiveness and value of our services.

We are also aware that the success of a link-building campaign isn’t just about acquiring links—it’s about the quality, relevance, and strategic placement of those links. 

We deliver high-impact link-building campaigns tailored to our clients’ unique needs. Our approach is data-driven, results-focused, and designed to deliver measurable outcomes. This blog aims to give you an in-depth understanding of the Key Performance Indicators (KPIs) you can expect. 

Here’s an insight into what you stand to gain clarity on through this blog post:

• KPIs in link-building
• Key link-building metrics at Mavlers
• Link-building success stories at Mavlers

By the end of this, you should be able to know what to expect in terms of KPIs when you sign across the dotted line for link-building campaigns with us!

Get set, rolling people!

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Understanding KPIs in link-building

Let’s begin with understanding what KPIs mean. 

Key Performance Indicators (KPIs) are measurable values that help businesses evaluate their success in achieving key objectives. In the context of link building, KPIs are specific metrics that reflect the impact of your campaign on various aspects of your SEO and overall digital marketing strategy. They provide a tangible way to track progress, identify areas for improvement, and demonstrate the value of link-building efforts.

We will now explore the importance of KPIs in measuring the success of link-building campaigns.

KPIs are crucial in link-building because they offer clear, quantifiable evidence of your campaign’s success. With KPIs, it would be easier to determine whether your link-building efforts are delivering the desired results.

By tracking these link-building metrics, you can assess the effectiveness of your campaign, make data-driven decisions, and optimize your strategy for better outcomes. KPIs also help communicate the value of link building to stakeholders, showing how it contributes to broader business objectives such as increased traffic, improved rankings, and higher conversions.

Why do KPIs matter in link-building?

KPIs matter because they connect your link-building efforts to your overall business goals. They provide a direct line of sight from the activities of acquiring links to the outcomes that matter most, such as revenue growth, market share expansion, and brand visibility. Focusing on the right KPIs ensures that your link-building strategy is not just about building links but driving meaningful, measurable results that contribute to your business’s success.

Key link-building metrics at Mavlers

Here are the link-building KPIs we offer to clients at Mavlers to measure the success of their campaigns. 

1. Number of acquired backlinks

The number of acquired backlinks refers to the total count of links obtained from other websites pointing to your site. While quantity is important, it’s the quality and relevance of these backlinks that truly make a difference. High-quality backlinks from authoritative sites signal to search engines that your site is a credible and valuable resource.

What a high number of quality backlinks indicates

A high number of quality backlinks indicates a successful link-building campaign. It shows that your site is being recognized and endorsed by other reputable websites, which can lead to improved search engine rankings. However, it’s essential to focus on acquiring backlinks from sites relevant to your industry or niche, as these are the links that will provide the most value.

2. Domain Authority (DA) improvement

Domain Authority (DA) is a metric developed by Moz that predicts a website’s ability to rank on search engine result pages (SERPs). It’s calculated based on several factors, including the number and quality of backlinks. A higher DA score indicates a greater likelihood of ranking well in search results.

How link-building contributes to increasing DA

Link building contributes to increasing DA by acquiring backlinks from high-authority websites. These backlinks act as endorsements, boosting your site’s overall authority in the eyes of search engines. As your DA improves, your site becomes more competitive, which can lead to better rankings and increased organic traffic.

3. Referral traffic

Referral traffic refers to the visitors who come to your site through links from other websites. This metric is significant because it indicates how effectively your backlinks drive actual traffic to your site. Unlike organic or direct traffic, referral traffic is generated through the authority and relevance of the sites linking to you.

How quality backlinks drive referral traffic to your site

Quality backlinks placed on relevant, high-traffic websites can lead to a significant increase in referral traffic. This brings more visitors to your site and signals to search engines that your site is valuable and worth ranking higher. Moreover, referral traffic tends to be highly engaged, as these visitors are often interested in your content or offerings.

4. Keyword rankings

Keyword rankings refer to your website’s position on search engine result pages (SERPs) for specific search terms. Link-building is crucial in improving keyword rankings by enhancing your site’s authority and relevance. High-quality backlinks from relevant sites help boost your rankings for targeted keywords, making your site more visible to potential customers.

Specific metrics to track keyword movement

Tracking keyword movement involves monitoring the changes in your rankings for specific keywords over time. Metrics such as the number of keywords ranking in the top 10, the top 3, or even the first position on SERPs provide valuable insights into the effectiveness of your link-building efforts.

5. Organic search traffic

Organic search traffic refers to the visitors who visit your site through unpaid search results. Link building can significantly impact organic search traffic by improving your site’s visibility on SERPs. As your site ranks higher for targeted keywords, the likelihood of attracting organic traffic increases.

Metrics to measure organic traffic growth

Measuring organic traffic growth involves tracking metrics such as the number of new visitors, total organic visits, and the percentage increase in traffic over time. These metrics clearly show how link-building contributes to your site’s overall traffic.

6. Conversion rates

Conversion rates refer to the percentage of visitors who take a desired action on your site, such as making a purchase, filling out a form, or signing up for a newsletter. Link building can influence conversion rates by driving targeted traffic to your site. Visitors who arrive through relevant backlinks are more likely to engage with your content and convert.

Tracking conversions from referral traffic

Tracking conversions from referral traffic involves analyzing metrics such as the number of leads generated, sales completed, or other desired actions taken by visitors who arrived via backlinks. This metric helps you understand the quality of the traffic driven by your link-building efforts.

Link-building success stories at Mavlers

Case study 1: Screendollars

Background

Screen Dollars, a company in the film and media industry, approached Mavlers, intending to increase their online visibility and drive more targeted traffic to their site. They needed a comprehensive link-building strategy to enhance their SEO performance and support their broader digital marketing goals.

Challenges

The primary challenge was to acquire high-quality backlinks from industry-relevant websites. Given the competitive nature of the film and media industry, securing links from authoritative sources that would significantly boost Screendollars’ online presence was crucial.

Link building strategy

Mavlers implemented a targeted link-building strategy to secure backlinks from reputable film and media websites, blogs, and online publications. 

Results

The campaign resulted in over 65,800 high-quality backlinks, a remarkable 4,044% increase in referral traffic, and a staggering 2,236% increase in referring domains from 2021 to the second quarter of 2024. 

Case study 2: Indian SaaS company

An Indian SaaS company approached Mavlers intending to improve its organic search rankings, increase website traffic, and generate more leads. They needed a link-building strategy to help them stand out in the competitive SaaS market.

Challenges

The main challenge was to build links from high-authority, tech-related websites that would enhance the company’s domain authority and improve keyword rankings. Additionally, the company needed to drive targeted traffic that would convert into leads.

Link building strategy

Mavlers developed a link-building strategy that focused on acquiring backlinks from tech-related blogs, and industry publications. 

Results

The campaign led to a 12-point increase in Domain Authority, a 50% increase in organic leads, an average improvement of 15 positions for targeted keywords, and a 30% increase in conversions from referral traffic. These results significantly boosted the company’s online presence and contributed to its overall business growth.

The road ahead

We now suggest reading DA vs. DR: Which Metric Should Guide Your Link Building Strategy?