How to Add Your Company Page as a Sender in LinkedIn InMail Ads (The Right Way!)

So, you are a search engine marketer working for a B2B brand/business that thrives on LinkedIn campaigns. 

You think you have it all figured out, with the perfect LinkedIn InMail Ad, a personalized message that speaks directly to your audience, and an irresistible CTA that practically guarantees engagement.

But wait, all is not as rosy as it seems…

Your ad is being sent from an individual’s profile instead of your company’s LinkedIn page.

Well, guess what? That doesn’t quite scream professional branding, trust, or credibility, does it?

Put yourself in the receiver’s shoes; would you be compelled to answer such an InMail rendezvous? 

Well, that’s the point!

Having your company page as the sender in LinkedIn InMail Ads is an absolute game-changer. 

It makes your message instantly recognizable, authoritative, and scalable across campaigns.

However, unfortunately, LinkedIn doesn’t offer a straightforward way to set your company page as the sender. Instead, you have to request it from LinkedIn support manually.

Sounds complicated?

Cease to fret, fellow marketers; we’ve got you covered. 

With 13+ years of experience in the field of paid search marketing, we at Mavlers have Tejo Nikhnaj taking you through the exact steps to get LinkedIn to approve your company page as the sender so you can run InMail Ads that truly represent your brand.

Let’s wave the magic wand to greater credibility, shall we?! 😉

Source

Why adding your company page as a sender matters

So, before we get into the “how,” it’s important to address the why.

If you’re a marketer who runs LinkedIn InMail Ads, you will want people to recognize who’s reaching out to them immediately.

Here’s why setting your company page as the sender makes a difference:

• Build brand trust: People are more likely to engage with a recognizable company than with an individual they don’t know.

• Professionalism: A company-branded message feels official and credible—not like a random cold outreach.

• Scalability & consistency: If the sender is tied to an individual and they leave your company, your campaigns lose continuity. A company page ensures long-term branding stability.

Sounds like a complete no-brainer, right?

So, why doesn’t LinkedIn make this an easy setting in Campaign Manager? Well, no one knows. 

But what we do know is how to get LinkedIn to enable it for you.

Let’s break it down.

Step-by-step guide to add your company’s LinkedIn page as a sender

Since there’s no toggle switch in Campaign Manager to make this change, you’ll need to submit a request to LinkedIn support.

Here’s how to do it right:

Step 1: Check if you meet LinkedIn’s requirements

Before you set out to register your request, you need to check for certain prerequisites because, let’s be honest, LinkedIn won’t approve this request for just anyone. 

You might wanna take notes (or bookmark this post!);

• You have “Manager” level access to your LinkedIn company page and Campaign Manager account.

• Your company has active or planned LinkedIn InMail campaigns (LinkedIn won’t approve this for inactive accounts).

• You have at least one InMail ad saved as a draft in Campaign Manager (LinkedIn usually asks for proof).

If you don’t meet these requirements yet, pause here and fix them first before moving forward.

Step 2: Log In to your LinkedIn Campaign Manager

Once you’re sure you meet all the requirements, head to LinkedIn Campaign Manager and go to your ad account.

Now, you might expect to find a simple option that says “Send InMails from Company Page”, but nope, it doesn’t exist.

That’s why you need to contact LinkedIn support directly to make it happen.

Step 3: Prepare your request for LinkedIn Support

To get your request approved quickly, you need to be clear and direct in your message.

Here’s what your request should include:

• Your company page name and URL
• Your Campaign Manager account ID
• A brief explanation of why this is important (branding, engagement, credibility)
• Evidence that you have InMail campaigns in progress

Keep it short and professional. LinkedIn’s support team gets thousands of requests daily, make it easy for them to say yes.

Step 4: Get in touch with LinkedIn Support

To hit up LinkedIn’s Support team, you could try the following steps;

1. Navigate to the LinkedIn Help Center (https://www.linkedin.com/help).
2. Click on “Contact Us” at the bottom of the page.
3. Log in if prompted.
4. Choose the relevant category, such as “Advertising” or “Campaign Manager.”
5. Select the “Chat” or “Message” option to connect with LinkedIn support.

Step 5: Submit your request to the Support team

Want to make things easier? Here’s a ready-to-use template for your LinkedIn request:

---

Hello,

I am writing to request assistance with setting up our company page as the sender for LinkedIn InMail Ads. Our company details are as follows:

• Company Page Name: [Your Company Name]
• Company Page URL: [Company Page URL]
• Campaign Manager Account ID: [Account ID]

Having our company page as the sender will ensure brand consistency and professional engagement with our audience. I have manager access to the company page and Campaign Manager account. Additionally, we have existing InMail ads and campaigns saved as drafts to enable this feature.

Please let me know the next steps to enable this feature.

Thank you for your support.

---

Step 6: Proffer additional information as needed

The support team might ask for additional details or documentation, such as:

• Screenshots of your Campaign Manager setup.
• Proof of manager access to the company page.
• Campaign details (e.g., the name and objective of the campaign).

We suggest responding promptly to ensure the process moves smoothly.

Step 7: Sit back and wait for approval

Once the support team processes your request, they will enable the option for your company page to appear as a sender in InMail Ads. 

This process can take anywhere from a few hours to several days, depending on the complexity of the request and LinkedIn’s response time.

Step 8: Verify the setup in Campaign Manager

Once LinkedIn approves your request, we suggest logging back into Campaign Manager and checking if your company page appears as a sender option when creating a new InMail campaign.

If it does, you’re all set!

Step 9: Run your campaigns!

With your company page set as the sender, you can now get down to creating and running InMail campaigns that mirror your brand’s identity. 

You may monitor the performance of these campaigns to measure the impact of this change.

Running into issues? Here’s how to fix them

Even the smoothest plans can hit a snag. If you run into trouble, here’s what to do:

• Hearing crickets from LinkedIn Support?

If LinkedIn’s taking forever to respond, don’t just wait around. You could try sending a polite follow-up and reaching out through chat, email, or even LinkedIn’s social channels. A little persistence usually does the trick.

• Did the request get rejected?

No big deal; just ask why. Maybe you missed a step, like having an active campaign or a draft ad ready. Fix the issue and try again.

• Technical glitches?

If things aren’t working the way they should, check LinkedIn’s Help Center or forums—chances are, someone else has faced the same issue. Still stuck? Try pinging support again.

Bottom line? Don’t let a small roadblock stop you. A little patience (and follow-up) goes a long way!

The road ahead

If you are confused about choosing between Microsoft Ads vs Google Ads for your next ad campaign, you might want to read ~ Google Ads vs Microsoft Ads: Which One is Right for Your Business?