So, you are a marketer working for a brand or business or a business owner who wants to track real-time insights into your website visitors’ behavior, preferences, and what makes them convert (or abandon your site).
That’s exactly what Google Analytics 4 (GA4) brings to the table. But let’s be honest—GA4 isn’t the easiest tool to navigate, and without the right setup, you might end up with data that’s inaccurate or, worse, meaningless.
If you are looking to partner with Mavlers for GA4 services and want to know the intricacies of the process, GA4 services on offer, and the costs involved, then this is the blog for you!
With 13+ years of experience, Amardip Raijada (SEO Manager) at Mavlers shares behind-the-scenes details about the GA4 services we offer.
By the end of this blog, you will not only have clarity on the process of GA4 services at Mavlers but also on why Mavlers might be the right fit for your GA4 outsourcing needs.
Mavlers’ approach to GA4 implementation & optimization
We get it—GA4 can be overwhelming.
From tracking events to setting up conversions, it’s easy to miss the details that truly matter for your business. That’s why our approach isn’t one-size-fits-all.
We tailor GA4 implementations based on your unique goals and KPIs, ensuring every data point serves a purpose.
1. Understanding your business & existing GA4 setup
Before we dive into technical configurations, we take a step back to understand your business, website, user engagement opportunities, target audience, and what success looks like for you. Our process includes:
- Conducting a thorough audit of your current GA4 setup (if applicable).
- Identifying gaps in data collection and tracking.
- Mapping your business goals to GA4 parameters—because tracking the right data is more important than tracking everything.
We then prepare a recommendation document based on the findings of the above endeavors.
2. Crafting a strategic GA4 implementation plan
Once we have clarity on your business needs, we create a customized GA4 strategy that includes:
- Setting up tracking for key user interactions—beyond just page views (think form submissions, video engagement, and cart abandonment for e-commerce brands).
- Implementing enhanced e-commerce tracking for precise revenue attribution.
- Ensuring seamless integration with Google Ads, CRM platforms, and other marketing tools to unify your data sources.
3. Advanced event tracking & data optimization
We specialize in advanced event tagging that helps you uncover deep behavioral insights. Whether it’s tracking unique user journeys or monitoring specific conversions, we ensure you get the full picture.
Some of our advanced tracking services include:
- Custom event implementation for meaningful interactions.
- Enhanced e-commerce tracking for transaction analysis.
- AI-powered predictive analytics to forecast user behavior.
4. Actionable GA4 reporting & ongoing optimization
Having data is great, but knowing how to use it is even better. At Mavlers, we don’t just stop at collecting data—we transform it into valuable insights that help you optimize your marketing strategies. Our reporting approach includes:
- Creating customized dashboards that highlight key performance trends.
- Identifying opportunities for improving conversions and engagement.
- Offering ongoing support to refine your GA4 setup as your business evolves.
Now that we are clear on the process, let’s look into the GA4 services that are on offer.
Key GA4 services offered by Mavlers
Setting up GA4 correctly is one thing; making sure it actually helps your business is another. At Mavlers, we take care of everything, from setting up GA4 correctly to making sense of the data so you can focus on growing your business.
1. GA4 setup & configuration – Laying the right foundation
A proper GA4 setup ensures you’re tracking the right data from the start. We help you with:
✅ Setting up and configuring GA4 based on your business goals.
✅ Defining key conversions and custom audiences for better targeting.
✅ Enabling enhanced measurement features to capture essential interactions.
2. Custom event & conversion tracking – Tracking what matters
Not all user actions are equal. We track the ones that actually drive growth by:
✅ Implementing event tracking for clicks, form submissions, and video views.
✅ Setting up custom conversion goals for leads, sales, and user engagement.
✅ Ensuring accurate tracking so you can make data-driven decisions.
3. GA4 reporting & insights – Turning data into actionable insights
Data isn’t useful unless it tells a story. We make sure your reports are clear, insightful, and actually help your business grow by:
✅ Creating easy-to-understand reports and dashboards.
✅ Identifying trends and opportunities to improve performance.
✅ Using AI-powered predictive analytics to anticipate future trends.
4. GA4 audit & troubleshooting – Fixing issues before they cost you
If your tracking is off, your decisions might be too. To fix the chinks in the armor before they even arise, we ensure your data is reliable by:
✅ Diagnosing and fixing tracking errors or discrepancies.
✅ Ensuring data accuracy and compliance with best practices.
✅ Troubleshooting issues between GA4 and other tools like Google Ads or CRM platforms.
GA4 pricing at Mavlers
With a solid belief in transparency and flexibility, our GA4 services are priced at a straightforward $30 per hour—whether you need an audit, implementation, troubleshooting, or advanced reporting.
No hidden fees, no unnecessary upsells—just expert support tailored to your needs.
Why choose Mavlers for GA4 services?
At Mavlers, we focus on making your data work for you—without the guesswork. Here’s why we might be the right fit for your GA4 needs!
✅ More than just setup – We don’t just install GA4; we align it with your business goals so you track meaningful insights.
✅ Experienced team – Our specialists have hands-on expertise in data analytics, event tracking, and conversion optimization.
✅ Custom solutions – Every business is different, so we tailor GA4 setups to match your industry, audience, and objectives.
✅ Ongoing support – As GA4 evolves, we help you stay ahead with continuous monitoring and optimization.
No fluff, no unnecessary add-ons—just clear, accurate analytics that help you make smarter decisions.
The road ahead
If you want to learn about integrating the process of scanning QR codes with your GA4 account, you might consider reading ~ The Ultimate Guide to Tracking QR Codes with Google Analytics 4.
Amardip Raijada - Subject Matter Expert (SME)
With over a decade of dedicated involvement in the realm of Search Engine Optimization (SEO), I stand as a seasoned professional immersed in the intricate workings of digital discovery since 2010. Regarded as a subject matter expert, my journey in SEO has been marked by an unyielding commitment to unraveling the complexities of search algorithms, particularly Google's ever-evolving landscape.
Naina Sandhir - Content Writer
A content writer at Mavlers, Naina pens quirky, inimitable, and damn relatable content after an in-depth and critical dissection of the topic in question. When not hiking across the Himalayas, she can be found buried in a book with spectacles dangling off her nose!
Outbrain vs. Taboola vs. Full Programmatic DSP – Which One Should You Choose?
How Braze’s Canvas Flow Simplifies Complex Customer Journeys