So, you’re a business owner or a digital marketer striving to optimize your website’s traffic. You’ve put in your best efforts, created valuable content, and implemented various SEO strategies.
Yet, you notice that the traffic to your site is not meeting your expectations.
- No significant rise in visitors.
- No substantial increase in leads.
But you want to change things around this time. To know what you need to change, you need to understand different types of traffic and how they impact your SEO strategy.
Organic and referral traffic are crucial elements for any successful digital marketing strategy.
Organic traffic comes from search engine results, while referral traffic comes from external websites. Each has its benefits.
At Mavlers, we specialize in analyzing and optimizing website traffic. Our 120+ SEO experts have generated a massive $176,000+ in organic revenue. We understand the importance of a balanced approach to both organic and referral traffic to create a powerful digital marketing strategy. By leveraging the strengths of each type, you can drive more visitors to your site and achieve your business goals.
If you’re ready to learn to leave a mark through an SEO strategy that gets you the best of both worlds – organic as well as referral traffic, let’s dive into this Table of Contents.
Significance of different types of traffic in SEO strategies
Comparison of the benefits of different types of traffic for SEO
Challenges of focusing solely on one type of traffic
So, let’s dive right through the ocean of website traffic and learn how the proper distribution of these different traffic types will transform your marketing approach.
Significance of different types of traffic in SEO strategies
Let us discuss the purpose of organic vs. referral traffic in the SEO world.
Organic traffic
- Organic traffic is website traffic from unpaid search engine results, also known as Search Engine Results Pages (SERPs).
- This occurs when users type their query (a certain keyword) in the search engine and then click on a link that is not advertised or paid for.
- Any business owner would like to target this kind of traffic in his or her endeavor to reach customers interested in specific products or services.
- Organic traffic is entirely different from paid or referral traffic because it is purely driven by relevance and ranking on search engines instead of keyword bidding or ads running.
- This quality of organic traffic is a reason why businesses have long-term visibility in search engines like Google or Bing.
Referral traffic
- Referral traffic refers to traffic driven directly from another website through a link instead of search results.
- For instance, if an online magazine mentions your site in an article, traffic that comes to your site through the link is regarded as referral traffic.
- This type of traffic is important because it helps to increase traffic ranking in search engine results.
- It tells search engines that these websites consider your content valuable enough to link to it.
Now, let’s see how organic traffic and referral traffic will benefit your websites.
Comparison of the benefits of different types of traffic for SEO
Here is a comparison between the advantages of organic and referral traffic.
Organic traffic
Not just in terms of traffic but also in other ways, organic traffic can help your website in the following ways.
- You will get high-quality leads and have more conversion potential. That’s because the users who landed from organic search are already interested in your solution and are looking for one.
- You will get long-term and sustainable results. Unlike paid traffic, which requires constant investment, organic traffic can attract more visitors once it starts ranking high on the search results.
- You will have to pay less over time. Organic traffic is cost-effective and doesn’t require paying thousands of dollars for paid keywords or ad spending. You can hire an SEO professional or outsource to an experienced SEO services provider and watch the inevitable results in a more budget-friendly setting.
Referral traffic
- Referral traffic boosts domain authority and credibility.
Referral traffic usually brings in new audiences who have not stumbled onto your website through a search engine. If you create content and a high-traffic website shares it, it presents your brand to its visitors, meaning you will get more visitors.
For instance, if your industry is technology, a recommendation from a leading technology blog will likely attract traffic to your website and help introduce your brand to people who could become consumers.
- Referral traffic has a positive impact on SEO metrics.
Referral traffic from high-quality websites can help you reduce bounce rates, increase dwelling time on your site, and boost conversion rates. These are crucial factors in getting good rankings.
People who visit your site from a similar niche tend to spend more time on it and interact with your content. This relevancy may help readers who want to learn more, which is why they clicked that link and landed on your site.
But is it a good idea to focus on only one type of organic traffic or referral traffic at a time? Or do we need a balance between the organic vs. referral traffic? Let’s find out.
Challenges of focusing solely on one type of traffic
Organic traffic
If your entire SEO strategy is dependent on organic traffic from the beginning, you are set to face certain challenges, like
- Organic traffic requires time and effort.
As you may know, it is not easy to establish high organic search results, and you must pay particular attention to keywords, content, and backlinks. It may take several months to get your SEO strategy to work. And that, too, depends on how competitive the market is. It may also require expert advice and input at regular intervals to make all things click. However, investing much time at the start would be challenging if you seek quick results. That’s where referral traffic comes in handy.
- There is a high dependency on the search engine algorithms.
Search engine algorithms highly influence organic rankings, and they change periodically. For instance, in 2022, Google made around 4725 changes to its search algorithms, which is over 13 changes per day. These changes can greatly influence the overall rankings of organic results.
However, the competition for the best positions is still fierce, as other businesses may have more budget to spend or a huge in-house team for SEO alone. That means even if your pages rank high on search engines today, there is always a risk of losing those top positions to either your competitors or to changes in the search engine algorithms.
Referral traffic
If you focus solely on referral traffic and ignore organic traffic, here are the challenges you may face.
- You will be dependent on third-party sites for referral traffic.
As many traffic visits happen on those sites, the same may be targeted to yours. But not all the people will click on the link, will they?
Also, with organic traffic, you can at least try to change the search engine rankings through your strategies. However, with referral traffic, you must depend on the sites willing to add a link to your website. That means you have no authority over which websites link to yours and whether they are relevant.
- There is a risk of low-quality backlinks.
Not all referral links are good for your sites, as some are misleading and come from spammy websites. These may harm your website’s SEO. Google may think you are trying to be manipulative or have irrelevant websites directing traffic to yours.
For example, Google sharply penalizes sites with (stereotypical low-quality backlinks), which results in ranking drops or even a manual penalty. Therefore, you should always track your referral traffic source and take the necessary action to disavow potentially damaging links through the Google Search Console.
So what’s the verdict? Well, both organic vs. referral traffic complement each other in overcoming each of their individual challenges.
Best practices for optimizing both organic and referral traffic
Here are some best practices that will help you implement your SEO strategies because of organic and referral traffic.
- Use effective SEO techniques to increase organic traffic.
From keyword research and optimization to enhancing the quality of your content, you need to give your visitors something to keep them on your website.
Then, your focus should be on your website’s technical SEO and ensuring its fast loading speed.
Also, ensure your website is mobile-friendly and optimized for all devices and screen sizes. This will lead to a positive user experience.
- Follow effective strategies to attract high-quality referral traffic.
For that to happen, you must build a strong backlinks profile through guest blogging and long-term partnerships with webmasters.
Also, leverage social media platforms to share quality content and links to your website. You can also contact influencers in your niche to collaborate, as they have a loyal and active community.
- Monitor and analyze your website’s traffic performance for continuous improvement.
You can use tools like Google Analytics and Google Search Console to monitor your website’s organic traffic and referral traffic performance.
For organic traffic, you can particularly focus on metrics like click-through rate, bounce rate, and keyword rankings.
You can use tools like SEMrush or Ahrefs to analyze your website’s backlink profile. You can also analyze your competitor’s profile and see what works for them.
Wrapping up
It’s not necessary to pick between organic traffic and referral traffic. The key is to strike a chord between both. These different traffic types have individual advantages and play defining roles in enhancing your website’s overall SEO strategy.
Just ensure that your strategies are data-driven to detect the performing and non-performing areas easily. Then, the way you optimize your strategies will determine the long-term success of your
Here are some more reads that will help you be more informed if you’d like to consider.
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Ahmad Jamal - Content Writer
Ahmad works as a content writer at Mavlers. He’s a computer engineer obsessed with his time, a football enthusiast with an MBA in Marketing, and a poet who fancies being a stage artist. Entrepreneurship, startups, and branding are his only love interests.
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