Best Paid Marketing Tools for Every Budget in 2025: Reviews and Recommendations

As an astute business/brand owner, or marketer working for one you realize the importance of making timely and well-planned investments in the right paid digital marketing tools. 

In 2025, businesses will seek to increasingly focus on optimizing their marketing campaign management tools to improve performance and maximize ROI.

However, it can be tough to choose the right paid marketing tool that will best serve your unique marketing needs and fit into the budget you have allocated. You also need to have clarity on the tool’s reviews and recommendations on reliable third-party platforms where people like you have testified for or against it. 

At Mavlers, we have successfully met the paid marketing needs of 7K+ global clients over the past 13+ years. 

We understand your apprehensions and have done the research for you in today’s blog, where you stand to gain honest and unbiased insights on some of the best paid marketing tools for 2025, reviewing their features, costs, and why they should be part of your paid search strategy.

So, without any further ado let’s dive into the reviews, features, cost and recommendations of the top 5 marketing campaign management tools. 

1. Google Ads

Google Ads remains one of the most popular paid advertising platforms, dominating the search marketing space with its precision targeting and massive user base. It’s a must-have for businesses looking to scale their PPC efforts and gain visibility across Google Search and Display Networks.

Here are some of its key features that are quite appealing to marketers globally:

• Precise targeting: Google Ads offers targeting options such as demographics, location, devices, and audience behaviors.

• Smart bidding: Machine learning-powered bidding strategies automatically optimize your campaigns to meet specific KPIs.

• Ad extensions: Tools like site links, call extensions, and structured snippets improve ad relevance.

Why choose Google Ads?

• Vast reach: With over 90% of the global search engine market share, it offers unparalleled visibility.

• Automation and AI: Smart bidding helps even beginners easily create optimized campaigns.

Pricing:

Google Ads operates on a pay-per-click (PPC) model, so you pay only when users click your ads. Costs vary based on keyword competition, but the average CPC (cost-per-click) ranges from $1 to $2.

Reviews:

• G2 score: 4.3/5

• Capterra score: 4.5/5

Users consistently praise its targeting accuracy and reporting tools, although many note that it requires a steep learning curve.

2. Facebook Ads Manager

Facebook Ads Manager is another industry leader among paid marketing tools, especially for social media marketers. It allows you to create ads for Facebook, Instagram, Messenger, and the Audience Network with seamless integration.

Let’s explore some of its key features:

• Advanced audience segmentation: Target users based on interests, behaviors, demographics, and connections.

• Lookalike audiences: Reach new potential customers who resemble your best existing ones.

• Dynamic ads: Automatically show the right product to people who have expressed interest in your site.

Why choose Facebook Ads Manager?

• Powerful for social: The platform excels in building brand awareness and driving conversions via social channels.

• Creative flexibility: Facebook offers numerous ad formats like carousel ads, video ads, and lead ads.

Pricing:

The CPC on Facebook Ads is typically lower than Google Ads, with an average of $0.50–$1.50 per click.

Reviews:

• G2 score: 4.4/5

• Capterra score: 4.4/5

Marketers love Facebook’s robust audience segmentation, although some find its interface overwhelming.

3. SEMRush

While SEMrush is best known for SEO, it’s also one of the most comprehensive marketing campaign management tools for paid search campaigns. The tool provides competitive intelligence, keyword research, and ad-tracking features.

Here are some of its key features that you might want to look into:

• PPC keyword research: Identify high-performing paid keywords to target in Google Ads.

• Ad builder: Create and test ad copy to optimize campaign performance.

• Competitor insights: Track your competitors’ ad strategies and landing pages.

Why choose SEMrush?

• All-in-one platform: SEMrush allows you to manage both organic and paid strategies in one place.

• Advanced analytics: The tool offers data-driven insights to refine your PPC campaigns.

Pricing:

SEMrush’s paid plans start at $139.95 per month. There’s also a free plan with limited features, ideal for smaller businesses.

Reviews:

• G2 score: 4.5/5

• Capterra score: 4.7/5

SEMrush is highly recommended for marketers needing a comprehensive toolkit for managing both SEO and PPC.

4. AdRoll

AdRoll specializes in retargeting ads but has evolved into a robust paid digital marketing tool that enables marketers to run multi-channel campaigns across web, social, and email.

These are some of its key features that could be worth considering:

• Retargeting: AdRoll excels at retargeting users across different channels based on their behavior.

• Cross-platform: The platform allows you to run ads across web, Facebook, Instagram, and even email.

• AI-powered bidding: AdRoll uses AI to optimize bids and increase conversion rates.

Why choose AdRoll?

• Retargeting expert: If your business relies on retargeting ads, AdRoll offers unparalleled precision.
• Cross-channel capability: It’s one of the few paid marketing tools that integrate seamlessly with email marketing.

Pricing:

AdRoll offers pricing on a CPC basis. Retargeting ads typically cost around $0.50–$1.50 per click, similar to Facebook Ads.

Reviews:

• G2 score: 4/5

• Capterra score: 4/5

Users love AdRoll for its intuitive interface, though some report higher CPCs compared to other platforms.

5. HubSpot Marketing Hub

HubSpot’s Marketing Hub is a comprehensive paid marketing tool designed for inbound marketing but also integrates with paid ad platforms like Google and Facebook.

HubSpot Marketing Hub boasts of the following key features:

• Ad tracking: Track ad performance and conversions across platforms like Google and Facebook.

• CRM integration: Automatically tie your paid ads to customer journeys via HubSpot’s CRM.

• Reporting dashboards: Get detailed performance reports and custom dashboards for your paid marketing efforts.

Why choose HubSpot Marketing Hub?

• All-in-one platform: HubSpot combines paid marketing with CRM and inbound marketing in one place.

• Automation: Automated workflows allow for seamless follow-up on leads generated through paid campaigns.

Pricing:

HubSpot Marketing Hub starts at $800 per month for the professional plan, with more advanced features available on higher tiers.

Reviews:

• G2 score: 4.4/5

• Capterra score: 4.5/5

HubSpot is praised for its robust CRM integration but may not be the best for companies focusing purely on paid search.

The road ahead

Now that you are quite familiar with the top 5 paid marketing tools, you might want to read ~ The best social media management tools: An honest comparison.