How to Improve Customer Engagement with Braze’s Sage AI

Every converted customer is an engaged customer. 

But the reverse may or may not be true. 

Research by Salesforce shows that 80% of customers value experiences provided by a company as much as the latter’s products and services. 

So the real question is: How engaged is your target audience/customer? 

If you’ve been looking at a more or less stagnant sales funnel for the last few months, you’re probably not generating much interest in your brand. Your leads seem to be stuck in the middle of the funnel, signaling nothing better than passive engagement with your content. 

This is what Sage AI, introduced by Braze in 2023, tackles head-on. 

As a trusted partner of Braze, we have started leveraging Sage AI to elevate customer engagement.

In this blog post, we’ll guide you through Sage AI, covering its features, applications, and why you should harness Sage AI to reverse the trend at your company.

• What is Sage AI?
  
• Key features of Sage AI
  
• The Intelligent Suite
  
• The Predictive Suite
  
• Generative AI
  
• Journey Orchestration and Cross-channel messaging

• Data Activation and Analytics

• Transformative impact across industries

• Why your brand may need Sage AI

What is Sage AI? 

Braze’s Sage AI stands at the forefront of cross-channel campaign management, offering a state-of-the-art suite of AI and machine learning tools aimed at enhancing brand engagement.

This advanced toolkit revolutionizes marketer-audience interactions with its innovative features that automate, optimize, and personalize customer experiences.

“The magic of Braze lies in our ability to fuel marketers’ efficiency and creativity in order to power relevant and memorable experiences that drive business outcomes. AI simply supercharges this ability. Already we are seeing marketers generate uniquely personalized moments with a speed and ease that wouldn’t be possible without modern AI capabilities,” says Kevin Wang, chief product officer at Braze. 

“The magic of Braze lies in our ability to fuel marketers’ efficiency and creativity in order to power relevant and memorable experiences that drive business outcomes.”

— Kevin Wang, Chief Product Officer at Braze.

Key features of Sage AI

Braze’s Sage AI has the following features:

• Cross-Channel Data Flows: Optimize and personalize interactions across various channels using first-party data.
  
• Real-Time Data Execution: Ingest and execute customer data in real-time for immediate insights and actions.
  
• Flexible Experimentation: Drive AI-driven optimization and personalization throughout the customer journey.
  
• AI Recommendation Engine: In its beta version, this engine matches relevant items from Braze Catalogs to likely buyers, enhancing personalization.
  
• AI Content QA Tool: Leverages OpenAI’s GPT models to check message quality for structure, grammar, and appropriate language before sending.
  
• Canvas Flow Enhancements: Features like Winning Path use AI to optimize customer journeys and upcoming features like Personalized Path and A/B Test Prediction for better campaign outcomes.

The Intelligent Suite: Redefining customer engagement

The Sage AI suite includes the Intelligent Suite, designed to revolutionize how marketers connect with their audience. It comprises three pivotal components:

• Intelligent Selection: Conducts multivariate tests and automatically selects the best-performing variant.
  
• Intelligent Timing: Sends messages at optimal times when audiences are most receptive.
  
• Intelligent Channel: Analyzes customer behavior and preferences to choose the best communication channel, maximizing engagement.

The Predictive Suite: Anticipating customer needs

The Predictive Suite within Sage AI leverages advanced analytics to foresee customer behavior and optimize engagement strategies. Key features include:

• Predictive Churn: Identifies potential customer churn and tailors communications to prevent it.
  
• Predictive Events: Uses machine learning to predict future user actions, enabling targeted campaigns, vouchers, and incentives for maximum ROI.

AI Recommendations & Predictions

The Predictions tab in Braze’s Analytics module is a powerful tool that utilizes artificial intelligence to generate recommendations tailored to your specific needs. By analyzing the data and insights available in your Braze instance, it offers item suggestions that can help you craft more personalized and effective messages for your audience.

Here’s a breakdown of how you can use this feature:

1. AI Recommendations

The AI analyzes user behavior and preferences to suggest items like products or content that might interest individual users or segments.

2. Personalized Messaging

Use these AI suggestions to tailor your communications, leading to higher engagement, satisfaction, and conversion rates.

3. Data and Insights

The quality of AI recommendations improves with better data. Ensure your Braze instance has accurate and comprehensive user data for optimal results.

4. Implementation

Integrate recommendations into emails, push notifications, and in-app messages. Use A/B testing to compare personalized messages with generic ones and adjust based on performance metrics.

Here’s the step-by-step process to utilize this feature. The first step is to create a prediction. 

You’ll be able to see your recent AI Predictions on the Prediction Dashboards.

This is how the Braze AI prediction offers recommendations based on what kind of Prediction you want to run as described above earlier.

Generative AI: Improving creativity and efficiency

Sage AI integrates generative AI to boost creativity and efficiency in marketing:

• AI Copywriting Assistant: Uses OpenAI’s GPT to generate human-like marketing copy based on brief inputs.
  
• AI Image Generator: Utilizes OpenAI’s DALL·E 2 to create stunning images and artwork from natural language descriptions.
  
• AI Content QA: Ensures high-quality content by checking for spelling, grammar, tone, and offensive language.

Journey Orchestration and Cross-channel messaging

Sage AI’s Journey Orchestration feature allows marketers to create and manage memorable customer journeys seamlessly. Cross-channel messaging consolidates messaging across different platforms, meeting customers where they are and ensuring consistent engagement.

Data Activation and Analytics

Sage AI’s Data Activation system collects, unifies, and activates data from any source effortlessly. Its robust analytics capabilities uncover insights, analyze performance, and identify winning strategies, helping businesses maximize their results.

Transformative impact across industries

Sage AI continually evolves to serve various industries, including Financial Services, Media & Entertainment, On-Demand services, Retail & ecommerce, and Travel & Hospitality. Its ability to create hyper-optimized marketing campaigns and improve customer engagement generates substantial ROI.

Why your brand may need Sage AI

Because your leads are not converting. Simple! 

What Sage AI does is it transforms how you deliver experiences to your prospects and customers. Remember, the operative word is ‘experience.’ 

According to the 2024 Global Customer Engagement Review, 41% of surveyed marketers reported not having the necessary technology to bring their creative ideas to life. 

Sage AI could be the technological support your customer engagement strategy needs. 

As a trusted Braze partner, we can help you maximize the value of your Braze experience. Whether you’re new to Braze or an existing user, get in touch with us to harness Sage AI’s components and elevate your engagement strategy. 

Need more insights into Braze? Learn how to enable AMP in Braze for dynamic email campaigns.