What You Stand to Gain by Hiring a Salesforce Marketing Cloud Expert from Mavlers

So you are a brand/business owner who has invested or considered investing in Salesforce Marketing Cloud (SFMC)—a leading marketing automation platform that promises personalized marketing, automated customer journeys, and seamless integrations.

But here’s the real make-or-break question ~ Are you actually getting the most out of it?

To burst your bubble, the answer is probably not. 

Well, for starters, SFMC is an incredibly powerful but complex tool. Without the right expertise, your campaigns might be missing the mark, emails could be landing in spam, and your ROI might not justify the investment.

You might be asking yourself:

✔️ Why aren’t my SFMC campaigns performing as expected?

✔️ How do I improve email deliverability and engagement?

✔️ Do I really need an SFMC expert, or can my in-house team manage it? How much will hiring an SFMC expert cost?

That’s where Mavlers comes in. With 10+ years of experience and expertise being a certified Salesforce Partner our experts don’t just “manage” SFMC—we transform it into a high-performing marketing engine that drives real revenue.

Let’s dive into why hiring an SFMC expert from Mavlers might be the smartest move for your business.

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Why you need an SFMC expert (And why DIY might not cut it)

While Salesforce Marketing Cloud (SFMC) is quite a power-packed marketing automation tool, it can come with a learning curve that might be tough to navigate for the uninitiated. 

In the absence of the right expertise, it’s easy to feel like you’re driving a race car without knowing how to shift gears. Here’s why hiring an expert is a smart move:

• It’s powerful but overwhelming

SFMC comes packed with tools like Journey Builder, Email Studio, and Einstein AI. Sounds amazing, right? But without knowing how to use them properly, you might end up wasting time and missing opportunities.

• Get the best out of data with the right strategy

SFMC is all about data-driven marketing, but raw data means nothing if you’re not segmenting audiences, automating the right messages, and personalizing content. Without expertise, you’re just sending emails into the void.

• If your emails land in spam, what’s the point?

Poor IP reputation, sender authentication issues, and weak deliverability can tank even the best campaigns. SFMC experts fix these problems so your emails actually land in inboxes (and get opened!).

• Maximize campaign ROI

Sure, you can figure things out as you go, but at what cost? An expert helps you set up, optimize, and track campaigns so you get real results—not just trial and error.

Could your team handle SFMC on their own? Maybe. But how much time (and money) will you lose figuring it out?

On the other hand, a seasoned SFMC expert takes the guesswork out and makes sure every campaign works smarter, not harder. 

Why choose Mavlers?

There are plenty of Salesforce consultants out there, so why should you trust Mavlers? Well, for starters, we don’t just “set up” SFMC—we make it work for your business like a revenue-generating machine.

✅ Rich repertoire of Salesforce-certified experts

We bring in 70+ top-tier, certified SFMC professionals who know the platform inside out.

✅ Industry-specific solutions by subject matter experts (SMEs)

Whether you’re in e-commerce, finance, SaaS, or healthcare, we craft tailored SFMC strategies based on what actually works in your industry.

✅ Custom strategy, not cookie-cutter setups

Your business isn’t like everyone else’s—so why settle for a one-size-fits-all SFMC setup? We build strategies aligned with your unique goals, customers, and data.

✅ End-to-end SFMC services

From migration and setup to campaign management, automation, and optimization, we handle it all—so you can focus on running your business.

✅ Cost-effective, scalable engagement models

At Mavlers, you can expect no bloated retainers, no unnecessary services, just expert help that fits your budget and scales with your needs.

Mavlers’ SFMC expertise: What we offer

So, you now know why hiring an SFMC expert is a game-changer and why Mavlers can be the right-fit partner.

But what exactly do you get when you partner with Mavlers? A team that takes the complexity out of SFMC and turns it into a marketing engine that works for you.

Here’s how we help:

• Seamless Salesforce Marketing Cloud Migration

Switching to SFMC from another platform? We help by making the move effortless in the following ways,

~ Migrate data, campaigns, and automation without a hitch

~ Ensure a smooth transition with zero downtime

~ Continuously monitor performance so everything runs perfectly from day one

• SFMC setup & optimization that fits your business

Every business is different—so your SFMC setup should be, too. We help with ;

~ Customizing configurations tailored to your needs

~ Data modeling & sender authentication for top-tier performance

~ Einstein AI implementation to supercharge personalization

• Smart campaign management & automation

You can easily forget manual work as we automate it all, so your marketing runs like clockwork.

~ We build high-converting customer journeys with Journey Builder & API triggers

~ We also run A/B tests, segment audiences, and optimize campaigns for better engagement

• Expert consulting & performance optimization

SFMC isn’t a “set it and forget it” tool; it needs constant fine-tuning to drive results.

~ We audit your setup, find weak spots, and improve performance

~ We also help fix email deliverability issues so your messages hit inboxes, not spam

• Designing and developing emails & landing pages that actually convert

Good design isn’t just about looking pretty—it’s about driving action. We help create;

~ Custom-built, conversion-focused emails & landing pages

~ Dynamic, personalized content tailored to customer behavior

~ Interactive & AMP-powered emails to boost engagement

At the end of the day, our goal is simple: to make SFMC work for you, not against you. 

Whether you need migration, setup, automation, or optimization, Mavlers has the expertise to get it done sans the headache.

Mavlers’ process: How we work with clients

By now, you know what we do—but how do we actually make it happen? At Mavlers, we believe in keeping things simple, strategic, and results-driven. 

No confusing tech jargon, no unnecessary steps—just a clear, proven process that takes you from where you are to where you want to be.

Here’s how we work with you:

Step 1: Understanding your business inside out

We start with a deep dive into your marketing challenges, goals, and SFMC setup. What’s working? What’s not? Where are the biggest opportunities? We get clear on everything so we can build a plan that actually makes sense for your business.

Step 2: Creating a tailored SFMC strategy

No cookie-cutter solutions here. Based on our findings, we craft a custom roadmap—whether it’s migrating to SFMC, improving automation, or boosting email deliverability. Every recommendation is designed to help you get the best ROI.

Step 3: Seamless implementation and execution 

Once the strategy is locked in, we bring it to life. From setting up audience segmentation and automation to ensuring email deliverability, we take care of the technical work so you can focus on growing your business.

Step 4: Ongoing optimization & performance tracking

Marketing isn’t a “set-it-and-forget-it” game. Therefore, we constantly monitor performance, test, and fine-tune to ensure your campaigns are delivering maximum impact.

Step 5: Continued training & support

Want to empower your team to manage SFMC more effectively? We provide ongoing support and training so you’re always in control. Need help down the line? We’ve got your back.

At Mavlers, our process isn’t just about getting things done—it’s about making sure everything works better, runs smoother, and delivers real, measurable results.

How Mavlers helped an e-commerce brand increase email engagement by 16%

When a leading e-commerce retailer came to us, they had a problem they needed help with: their emails weren’t reaching their customers. A huge chunk of their messages was ending up in spam, open rates were not making the cut, and customers were tuning out. 

The reason? They were sending generic, one-size-fits-all emails with no personalization or proper audience segmentation.

Here’s how we fixed it

✅ Smart segmentation: We analyzed customer behavior, purchase history, and engagement levels to send the right message to the right people at the right time.

✅ Personalized content: Instead of blasting the same email to everyone, we used dynamic content and AI-driven personalization to tailor messages to different customer segments.

✅ Deliverability optimization: We fixed IP reputation issues, implemented sender authentication (SPF, DKIM, DMARC), and tweaked sending patterns to improve inbox placement and keep emails out of spam folders.

The results? Absolutely game-changing.

📈 16% boost in email engagement – This translated into more opens, more clicks, more conversions.

📩 Better inbox placement – Emails finally landed where they were supposed to which is, the primary inbox.

How Mavlers helps address common business pain points with SFMC

If you’re frustrated with low engagement, poor deliverability, or just can’t figure out how to make it all work—you’re not alone. The good news? We’ve helped countless businesses turn things around, and we can do the same for you.

• Are your emails stuck in spam?

If your emails aren’t even making it to inboxes, what’s the point? We fine-tune IP warming, authentication (SPF, DKIM, DMARC), and sender reputation so your messages actually land where they should.

• Nobody clicking on your emails?

Sending emails is one thing—getting people to open, read, and take action is another. We use better segmentation, dynamic content, and AI-driven personalization to make every message feel like it was written just for them.

• Is your data a mess?

SFMC is all about data, but if yours is scattered, outdated, or unorganized, it’s working against you. We clean it up, segment it properly, and integrate it seamlessly so you can actually use it to make smarter marketing decisions.

• Still, doing everything manually?

If you’re spending hours setting up campaigns by hand, you’re wasting time. We build automated workflows in Journey Builder and set up real-time API triggers, so your marketing runs even when you’re off the clock.

Pricing: Flexible & cost-effective engagement models

We offer competitive pricing based on expertise and project complexity.

💰 Hourly rates:

~ Basic SFMC Consulting: $25 per hour

~Advanced SFMC Implementation & Automation: $70 per hour

The road ahead

If you’d like to find answers to the eternal drag and drop or custom-coded in SFMC, you might want to explore ~ Settling the “Drag-and-Drop Or Custom Coded in SFMC?” Debate for All Time.