Too long, too confusing, and just plain overwhelming—that’s the usual roadblock with most SaaS documentation.
And the Salesforce Spring Release 2025 is no exception.
It offers a little bit of everything. Like all of their Release Notes.
(Not just Salesforce, but almost every other CRM rolls out such jam-packed documentation every month. Hence our initiative, the CRM hub, where we share only the most relevant CRM updates every month.)
But which feature or update is relevant to you? As a marketer, you still want to simplify and accelerate audience journeys from cold to closed.
As a B2B client recently remarked to one of our project leads, “…It’s always the needle in a haystack thing. Trying to figure out which of these hundreds of updates will actually help me—it’s a bit of a task. And getting AI to answer my questions?—well, it’s a bit like following a white mouse in a maze.”
That’s why our Salesforce team has handpicked the most relevant highlights from the Salesforce Spring Release just for you.
Today’s post draws from their internally-shared doc.
So, how does Salesforce Marketing Cloud in 2025 look for you? Let’s find out.
1. AI-powered content creation
5. Automated data stream creation
7. Enhanced deliverability reporting
Salesforce Spring Release highlights
1. AI-powered content creation
You can use Agentforce to generate campaign content for emails and landing pages. Instead of having to write all the content from scratch, you can use AI-powered content generation directly within the asset creation process. By providing a simple “prompt”, the AI can generate initial drafts for email subject lines, body copy, landing page headlines, etc.
The advantages of AI-powered content creation include the following:
- Generate drafts for various campaign elements much faster than writing everything manually, accelerating the asset creation process.
- By offloading the initial drafting to AI, you can overcome likely delays associated with content creation.
- Maintain a consistent brand voice and messaging across different assets like emails and landing pages.
- The AI-generated drafts can provide a starting point, offering new ideas and perspectives that can inspire your team.
Salesforce’s Spring Release highlights the platform’s commitment to AI-driven efficiency (and this will only get clearer as you keep reading.)
Ergo, not just content, Agentforce can now build out whole campaigns.With the Agentforce Campaign Designer in Marketing Cloud, you can shape your campaign strategy, coordinate multichannel journeys, and fine-tune content—all from a single, streamlined interface. It brings everything into one place, helping you stay organized and in control.
2. Agentic segmentation
Since Agentforce enables you to create custom agents for specific tasks, an agent for segmentation can work wonders for you.
Among Salesforce 2025 features, Agentic segmentation excites the most.
For example, consider a large online retailer aiming to boost sales for a new line of eco-friendly kitchenware.
Leveraging an Agent, they could identify customers most likely to purchase these items by analyzing past purchase history, browsing behavior, demographic data, and engagement with related marketing campaigns. Next, the same Agent could also be used to pinpoint potential influencers or bloggers who have previously reviewed similar products and have a relevant audience, making them ideal candidates for partnership opportunities to promote the new line.
3. Marketing Intelligence
This new tool helps you understand your marketing data better and make smarter decisions. It uses AI to find useful information, suggests ways to improve your campaigns (like pausing bad ads), and shows you how well your marketing is working through easy-to-understand charts. It also makes managing your marketing data easier. Some noteworthy updates include:
- Smarter Loyalty Programs: AI can now help you create better loyalty programs and write engaging emails for them.
- WhatsApp for Referrals: You can now connect with people who are referring your business and their friends on WhatsApp to boost your referral program.
- WhatsApp for Everyone: You can now talk to customers on WhatsApp for marketing messages and even let them chat with a chatbot first and then a real person if needed.
- Automated Messages: You can set up automated messages (via SMS, WhatsApp, and email) that send based on how customers interact with your marketing, making their experience more personal.
A significant Salesforce Spring update for marketers, Marketing Intelligence could be the landmark tool in Salesforce’s agentic universe.
Marketing Intelligence is NOT the same as Marketing Cloud Intelligence.
4. Unified view of e-commerce
E-commerce people, here’s yet another prize development with respect to Salesforce 2025 features:
Commerce Cloud now natively connects all aspects of e-commerce.
The immediate benefit of this native integration is gaining a comprehensive, unified view of the customer journey across all e-commerce touchpoints (B2C, DTC, B2B), order management, and payments, integrated directly with sales, service, and marketing data on a single platform.
In addition to this, you also get a shopping assistant and a personal shopper to streamline communication with customers.
The Agentforce Shopping Assistant provides instant, 24/7 customer support and purchase assistance directly within chat or messaging interfaces. This allows customers to quickly find products, make purchases, track their orders, and get immediate answers to common post-purchase questions.
The Personal Shopper adds a personalized flavor to the shopping experience.
The Agent offers real-time, personalized product recommendations and purchase assistance through natural language interaction on various digital channels (e-commerce sites, chat, messaging apps). This allows customers to quickly find relevant products and complete purchases more efficiently.
5. Automated data stream creation
No longer setting up data streams in Data Cloud manually.
The Account Engagement CRM bundle now automates the creation of data streams for landing pages, list emails, and forms.
Another major, major Salesforce Spring update for marketers.
Previously, you would have to go into Data Cloud and manually set up a data stream specifically for your landing page activity. Then, you’d repeat this entire process for your list email activity. And again for your marketing form activity. Now, Data Cloud automatically creates three separate data streams for you. It also already knows which fields from Account Engagement for each of these objects are most likely to be important and has already set up the field mappings to bring that data into Data Cloud correctly.
Two immediate benefits of the automated approach are minimized errors and faster time-to-value. Pre-configured field mappings minimize the risk of manual errors that can occur during individual setup, leading to more accurate and reliable data integration.
Second, by streamlining the data ingestion process, businesses can start leveraging their Account Engagement data in Data Cloud more quickly to gain insights and personalize customer experiences.
6. Faster asset transfers
You can now copy assets to your Content Management System more quickly via code which tells the API to create a copy, say, of your email, and automatically place it in your designated CMS workspace. Previously, you’d have to download an email from Account Management, and then upload it to your CMS. But now with the API layer brought in, it’s faster.
You simply copy assets from the Source Business Unit and add them to the Destination Business Unit. That’s all.
Instead of manually lifting assets from one software to another, an API allows a single command to execute the entire process. Once the API call is made, the asset can be transferred immediately. This is much faster than the time it takes for a human to perform the download and upload steps, which involve waiting for files to transfer and navigating different interfaces.
7. Enhanced deliverability reporting
Send failure can happen for a number of reasons. Salesforce now gives you greater visibility into email deliverability issues.
Salesforce provides more granular reasons, specifically highlighting:
- Invalid Email Addresses: This indicates that the email address itself is not correctly formatted or doesn’t exist (e.g., missing “@” symbol, misspelled domain).
- Banned Email Addresses: This signifies that the recipient’s email address has been explicitly blocked from receiving emails, likely due to previous spam complaints or unsubscribes that were marked as spam.
You can view the configuration issue for a failed email in the Optimizer.
The update is significant in that with specific failure reasons, you can take targeted actions, such as correcting invalid email addresses or reviewing your list hygiene practices to prevent future bans. You also get a more accurate picture of your email campaign’s true reach and engagement.
Moreover, this update assumes greater significance in light of deliverability being a top email marketing trend in 2025. “Email Authentication (SPF, DKIM, and DMARC) will be more important than ever in 2025. Email authentication verifies your identity as a sender, protecting against spoofing and phishing attacks. Notably, there’s been an 11% increase in DMARC adoption compared to previous years, highlighting its growing importance,” says Hank Hoffmeier, Sr. Manager of Marketing Operations, Kickbox.
Salesforce Spring Release 2025: Key takeaways
Salesforce Marketing Cloud in 2025 is an efficiency-engine. Below are the key Salesforce Spring Release highlights:
- AI-powered content creation with SFMC Agentforce accelerates asset creation for emails and landing pages.
- Agentic segmentation uses custom AI agents for targeted audience identification.
- Marketing Intelligence offers AI-driven insights and improvements for campaigns, including loyalty and WhatsApp features.
- Unified e-commerce view in Commerce Cloud provides an exhaustive customer journey overview.
- Automated data stream creation in Data Cloud streamlines data integration for marketing activities.
- Faster asset transfers to CMS are enabled through API integration.
- Enhanced deliverability reporting offers specific reasons for email send failures.
Clearly, the bulk of the updates has to do with AI features in Salesforce 2025. The shift was anticipated, and it is now here. With a vengeance.
Keen to make the most of Salesforce Marketing Cloud in 2025? Get in touch with our team of 80+ Salesforce experts. Access our proven six-tier email marketing framework to keep in step with Salesforce, and one step ahead of your competitors.
Susmit Panda - Content Writer
A realist at heart and an idealist at head, Susmit is a content writer at Mavlers. He has been in the digital marketing industry for half a decade. When not writing, he can be seen squinting at his Kindle, awestruck.
Chintan Doshi - Reviewer
Chintan is the Head of Email & CRM at Mavlers. He loves email marketing and has been in the industry for 7+ years. His track record of email marketing success covers building email programs from scratch and using data-driven strategies to turn around underperforming accounts.
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