So, you’re a new-age digital marketer or a business owner looking to enhance your online presence and drive the right traffic to your website. You may have just started your journey or invested ample time and resources.
- You have a fantastic product or service but failed to leave a mark.
- The results are nowhere near perfect (which I assume are your expectations).
But this year, you can change things around and take your website to the top of the search results. Because you are going to address a crucial aspect of your marketing strategy – search engine optimization.
To achieve remarkable growth and visibility online, you need an SEO strategy you can rely on. One that is effective and, more importantly, doesn’t deplete your marketing budget.
SEO can live up to your extraordinary expectations even – in the long run.
But that brings us to the burning question: How much does it cost to hire an SEO company?
At Mavlers, we have a team of 120+ experienced SEO professionals who have generated over $196,000 in organic revenue. More than 70 times, our handpicked talents have been outsourced as an extended team to businesses.
If you’re ready to unlock SEO’s potential and drive your business success, here is the Table of Contents we need to review.
Why SEO Is a Critical Investment for Your Business?
Different Components of SEO and Their Costs
ROI of SEO: Measuring the Impact of Your Investment
Tips for Maximizing Your SEO Budget
By the end of this blog, you will have all the necessary information about the cost of SEO services in your arsenal. You will be able to make an informed decision about how much and on which service you should invest. So, let’s dive right into the nitty gritty of SEO services.
Why SEO Is a Critical Investment for Your Business
SEO isn’t just a buzzword. It’s one of the most fundamental strategies to grow a business online. When the competition to rank on top of search results is so high with all the websites out there, Google prefers SEO to be the basis of ranking them on SERPs.
So, investing in SEO services is crucial because of what SEO brings to the table.
- SEO offers long-term visibility. Your investment in SEO today will continue to reap its fruits in the future. That means you won’t have to invest the same amount every time. At times, you will be able to generate results even without spending a dime. So, the initial investment, when made right, is what matters the most.
- SEO helps businesses because it is equally trusted by the audience. The first-ranked result has the highest number of clicks, but the percentage decreases as the rank decreases.
- SEO can directly impact customer acquisition, engagement rates, and sales. HubSpot reports that SEO leads have a 14.6% close rate while outbound leads have merely 1.7%.
Now, let’s take a closer look at the SEO agency cost for your business for different SEO components.
Different Components of SEO and Their Costs
Here, we have differentiated costs based on on-page and off-page SEO techniques.
1. On-Page SEO Services
In on-page SEO, you have –
- Keyword research
- Meta tags and on-site optimization (SEO audits, and more)
- Content creation and optimization
For keyword research, you have two options. You can subscribe to a paid tool like Ahrefs, SEMrush, Moz, etc., or hire a professional outsourcing provider for SEO services. Tools would cost you in the range of starting from $49 all the way to $499 per month. While hiring an SEO expert can cost you somewhere between $250 and $10,000. You must hire freelance content writers to write articles for your website.
But the good news is that you can get other tasks done by hiring an SEO expert or outsourcing your on-page SEO services. Tasks such as SEO audit, keyword refinement, etc. They also have writers who can create quality for you.
2. Off-Page SEO Services
Off-page SEO activities you need to leverage are:
- Link-building
- Social media and influencer marketing
According to Ahrefs, paid links can cost you an average of $83 per backlink. However, you also need to keep Google’s Penguin update in mind. It states that Google ignores spam links and paid links. That’s why you need to have backlinks from relevant sites.
Similarly, social media marketing would cost you huge chunks if you integrate influencer marketing into your strategy because influencers have their own fees or charges per social media post.
Thus, having a package where you can outsource all your SEO services is always a feasible option. You don’t want to micromanage things and have no time to focus on growing your business. Now let’s see how what SEO services would cost your business.
Nevertheless, you may have doubts circling in your head, such as how much an SEO site audit would cost or how much an SEO agency would cost. Don’t worry. The tables below will help you better understand the costs.
ROI of SEO: Measuring the Impact of Your Investment
“Is it really possible?”
“What?”
“Calculating the ROI of My SEO Investment?”
“Yes, when your money is invested, there has to be a way to know the returns.”
Reiterating the fact that SEO is a long-term process, you can still calculate the ROI to understand the impact outsourcing SEO services have on your business.
Here is how you can measure the ROI of SEO.
SEO ROI = Cost of SEO Investments
Are there any tools available to track SEO performance?
With the help of free tools like Google Analytics and Google Search Console, you can monitor your organic traffic and the probable revenue they generate.
And there are also paid tools available with a few free features like Ahrefs, SEMrush, Moz, etc., that can help you determine the overall health of your site. They can also conduct SEO audits of your website to find issues an help you resolve them one-by-one.
Tips for Maximizing Your SEO Budget
Here are a few advanced tips to make the most of your SEO investment.
Pro Tip 1: Prioritize the services you need the most that fall under your budget. For example, if you also have an offline store, you can go for local SEO and optimization of your Google MyBusiness. This will ensure that you get visibility and drive traffic using high-quality content.
Pro Tip 2: After investing in SEO, use AI-powered tools to automate routine tasks such as –
- keyword research
- tracking and generating timely reports
- conducting SEO audits.
Pro Tip 3: Try avoiding common pitfalls such as –
- Going for cheap services that use black-hat techniques eventually harms your site’s rankings.
- Setting unrealistic expectations of quickly ranking at the top of search results. Remember that SEO is a long-term process.
Key Takeaways
Now that you have a fair idea of how each SEO service impacts your website and how much it will cost you to afford them, it’s time to put your plan into action. Start small. With one service at a time if you don’t have the required budget. Analyze your requirements first. Maybe your on-page SEO is doing great because of the efforts put in by your in-house team. But ask yourself important questions: what about my local SEO? Or my technical SEO, for that matter?
You will have your answer. To help you find your answer and reach a conclusion, we have more articles lined up for you.
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Ahmad Jamal - Content Writer
Ahmad works as a content writer at Mavlers. He’s a computer engineer obsessed with his time, a football enthusiast with an MBA in Marketing, and a poet who fancies being a stage artist. Entrepreneurship, startups, and branding are his only love interests.
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