How pro is Mavlers at conducting Technical SEO?

So, you have built a lovely product/service website and seek to draw organic traffic from search engines relevant to your niche and have a buying intent. 

You might have invested in running paid advertising campaigns across platforms, but you also want to increase your site visits through organic channels such as Google and Bing. 

To meet your search engine optimization goals, you might have researched multiple options, such as freelancers, local, and offshore SEO agencies. On one such quest, you might have also encountered Mavlers and could be curious about our expertise in catering to technical SEO requirements. 

With 120+ professional SEO experts on our team who have catered to the SEO requirements of 7000+ global clients over the past twelve-plus years, we at Mavlers have decent expertise and a repertoire of technical expertise. 

In the blog that follows, we will offer honest insights on the following concerns,

• Why should you choose Mavlers for your website’s technical SEO requirements?
• Understanding Mavlers’ approach to technical SEO

• What do we need from a client before completing a technical audit?
• Explanation of what a technical audit entails
• Tools and methodologies used by Mavlers for audits
• Continuous monitoring and maintenance

• Key areas of technical SEO excellence at Mavlers

• Website structure and hierarchy
• Checking crawlability and indexability
• Schema markup implementation for enhanced rich snippets
• Site speed and performance
• Mobile optimization strategies 
• Technical issues

Continuous learning and innovation

Towards the end of this blog, you will better understand how well-equipped Mavlers is at handling your site’s technical SEO requirements. 

Let’s hit the gas, people!

Source

Why should you choose Mavlers for your website’s technical SEO requirements?

While many software and SEO professionals can help you execute technical SEO, Mavlers goes that extra mile. 

Technical SEO is a sub-section of regular SEO. In technical SEO, we look into the technical aspects of websites like broken links, 404 pages, canonicalization etc.

We start with the technical SEO audit. We consider factors like the website’s current stage, your SEO goals and expectations, and the resources you are willing to invest. Based on that, we prioritize technical SEO activities and craft a customized SEO, Google-compliant plan for you. 

For instance, if a client comes to us with a tentative project budget of USD 3000, we can carry out all the requisite SEO activities in the first couple of months of our association. 

However, if someone has a budget of USD 1000, we draw up a priority chart, aiming to prioritize high-impact activities in the first month, medium-impact tasks in the second month, and low-impact tasks in the third month. 

So, we analyze your requirements, resources, and site demands to create an SEO plan that best suits your needs!

Another pro of partnering with us for your technical SEO needs is that we offer insights after conducting an audit and carry out basic ad hoc tasks like optimizing headers, meta descriptions,

alt text, etc., if you sign up for a retainer SEO plan. If you’d like to know the costs involved, you can check out the prices of SEO plans at Mavlers.  

Understanding Mavlers’ approach to technical SEO

Let’s now delve into how we meet your technical SEO needs. 

What do we need from a client before beginning a technical audit?

So, before we begin a technical SEO audit for your website, we request access to your Google Search Console (GSC) account. 

There is a marked reason behind our preference for GSC data over information gathered from third-party tools like SemRush, Ahrefs, and Screaming Frog. Though the reports generated by these third-party tools and GSC might offer similar findings, GSC is a Google entity and offers a bridge between the search engine giant and the website owner. 

So, the insights shared by the data acquired from GSC will highlight issues that Google considers areas that need improvement. 

We prioritize insights acquired from GSC and supplement those with reports generated from tools like SemRush and Screaming Frog. 

Once we gather the requisite data from the above sources, we highlight the problem areas, corresponding solutions, their priority, and impact on your business. We compile this information in a presentation and share it with you. 

Here’s a sample presentation for your perusal ~ https://docs.google.com/presentation/d/1hYHuQRc5ASuxLxfmTPcjChxi-hLx7dr6sCqEZoi47Dk/edit#slide=id.p1

Explanation of what a technical audit entails

You might want to view our 56-point SEO recommendation issues checklist, which we follow while conducting a technical audit of your website. 

However, let’s dive deep into some important aspects here. We ensure that we provide the right recommendations as per what Google recommends in each of these aspects. 

1. Robots.txt

The robots.txt file is a text file located in a website’s root directory. Its primary function is communicating with web crawlers or robots (such as search engine bots) about which parts of the website should or should not be crawled or indexed.

It acts as a set of instructions for search engine crawlers, guiding them in interacting with the website’s content. Some of its components are User-agent, Disallow, Allow, and Sitemap.

This helps us identify crawl issues, URL exclusion, and crawl prioritization. 

We make sure that robots.txt is correctly set-up as per Google’s guidelines.

2. Canonicalization

Canonicalization is the process of selecting the preferred URL among multiple URLs that serve similar or identical content on a website.

It helps search engines understand which URL version should be considered authoritative or canonical, particularly when duplicate or near-duplicate content exists.

This is important because it helps avoid duplicate content issues, consolidates link equity, and improves crawl efficiency. 

3. 404 Pages

A 404 or “Not Found” page is a standard HTTP response code indicating that the server couldn’t find the requested URL.

When a user tries to access a page that doesn’t exist or has been removed from a website, the server returns a 404 error, informing the user that the requested page cannot be found.

Identifying and fixing 404 errors is important because it helps enhance user experience, crawling and indexing, and preserving link equity. 

4. Sitemaps

A sitemap is a file that contains a list of a website’s URLs and additional information about each URL, such as the last modified date, priority, and frequency of change.

Sitemaps are typically provided in XML format to help search engines discover and index content more efficiently.

Sitemaps are important in SEO audits because they help with discovery and indexation, signaling to search engines which pages are more important or updated frequently. 

5. Meta Robots

Meta robots tags are HTML elements that control how search engine crawlers interact with specific web pages. They provide instructions to search engine robots on indexing and displaying content. During a technical SEO site audit, understanding meta robots tags is essential as they directly impact a website’s crawlability, indexation, and visibility in search engine results pages (SERPs).

6. Schema

Schema markup is a form of microdata that can be added to HTML code to provide search engines with structured information about the content of web pages.

It uses a standardized vocabulary of tags (or “schemas”) to describe different types of content, such as articles, events, products, reviews, organizations, and more.

It helps enhance search results, knowledge graph integration, and mobile and voice optimization.

Tools and methodologies used by Mavlers for audits

We use a combination of tools like SemRush and Screaming Frog to conduct seamless technical site audits. While SemRush gives us insights on many issues, sometimes, when we cross-check the highlighted issues, the problems do not exist in reality. Therefore, to double-check the results generated by SemRush, we run manual checks and use data generated from Screaming Frog. 

To set up a Site Audit in SemRush, we first create a Project for the domain. Once we have our new project, we select the “Set up” button in the Site Audit block of our Project interface. Once we follow the steps, we get the aforementioned results. 

Site Audit Overview

Here’s an illustration of Errors, Warnings, and Notices that might come up.

Errors

Warnings

Notices

Continuous monitoring and maintenance

If you sign up with us for a six-month SEO plan, for instance, and in the first couple of months, we are done with the audit and implementation part, we proceed towards cross-checking the implementation of the decided recommendations in the third month. 

In the remaining three months, we will generate monthly SemRush reports to check and proactively fix issues as soon as they arise. This will also help us determine the effects of the implemented recommendations on improving your site’s overall SEO score. 

Key areas of technical SEO excellence at Mavlers

Let’s now look into some of the genres of technical SEO expertise at Mavlers.

1. Maintaining SEO-friendly website structure and hierarchy

Clear hierarchical structure, intuitive navigation, consistent URL structure, and optimized internal linking are some crucial elements of an SEO-friendly website structure that we ensure. 

We work closely with clients to design websites, prioritizing user experience and SEO best practices. This includes designing clear navigation menus, implementing intuitive site maps, and creating a logical content hierarchy.

 We also continuously monitor and optimize website structure and hierarchy to adapt to changes in search engine algorithms, user behavior, and business objectives. 

2. Checking crawlability and indexability

At Mavlers, the key focus areas for crawlability and indexability checks are robots.txt, XML sitemaps, internal linking, meta tags, and HTTPS status codes 200 (OK), 301 (Permanent Redirect), 404 (Not Found), and 503 (Service Unavailable) to identify any crawl errors or redirection issues that may hinder search engine bots. These crawlability and indexability checks are carried out every month after a quarter of running SEO campaigns.

3. Schema markup implementation for enhanced rich snippets

We conduct thorough keyword research and content analysis to identify opportunities for implementing Schema markup. This includes identifying pages with content that aligns with Schema types such as products, reviews, recipes, events, and more.

We also ensure that Schema markup is implemented correctly on relevant pages using the appropriate Schema types and properties. This involves adding structured data markup directly to the HTML code or using plugins and tools for content management systems (CMS).

At Mavlers, we understand that Schema markup is an ongoing process that requires continuous optimization and innovation. We work on it every three to six months, depending on the client’s site requirements. We stay abreast of updates to Schema.org vocabulary, changes in search engine algorithms, and emerging trends in rich snippet optimization to ensure clients remain ahead of the curve.

4.  Site speed and performance

At Mavlers, we optimize various aspects of website performance to reduce page load times. These include minimizing server response times, optimizing images and multimedia content, and reducing the number of HTTP requests.

We leverage CDNs (Content Delivery Networks) to distribute website content across multiple servers geographically closer to users, reducing latency and improving load times. This ensures fast and reliable access to website content for users worldwide.

We also review and optimize website code, scripts, and third-party plugins every three to six months to eliminate unnecessary bloat and improve resource efficiency. This includes minifying CSS and JavaScript files, deferring non-critical scripts, and reducing render-blocking elements.

5. Mobile optimization strategies

With the increasing prevalence of mobile browsing, we prioritize mobile optimization to ensure fast-loading and responsive websites across all devices. This includes implementing responsive design, optimizing mobile-specific elements, and leveraging technologies like Accelerated Mobile Pages (AMP).

Continuous learning and innovation

We are committed to staying updated with industry trends and algorithm changes and conduct regular internal meetings whenever Google comes up with new algorithm updates. For instance, our in-house SEO experts explored the recent March 2024 Google Core Update to figure out future learnings and implementations.

So, what’s next?

You might like to explore our tools and tech stack for running and analyzing SEO campaigns, which help us deliver unmatched organic growth for our global clients.