WooCommerce Growth Hacks: Handling Large-Scale Products & Subscription Management

So, you are an e-commerce biz honcho with a super cool, thriving WooCommerce store. However, with the influx of new business and a booming product catalog, and a customer base, the chinks in the armor are peeking through, such as ~ slow load times, clunky product pages, subscription mishaps, and data migration nightmares.

Does it sound like something you are facing or on the verge of encountering? Well, guess what? You ain’t alone, buddy! 

Managing a large WooCommerce store is no day trip in Disneyland—especially when you’re dealing with thousands of products, subscriptions, and customers. If you’re running a complex e-commerce platform, you’ve probably asked yourself:

• How do I make my WooCommerce product pages more user-friendly?

• Can I customize my WooCommerce backend to improve efficiency?

• How do I handle massive product imports without breaking my site?

• What’s the best way to manage and migrate subscriptions seamlessly?

At Mavlers, we recently tackled a project that required deep WooCommerce customization, from enhancing product pages to seamlessly importing thousands of users and subscriptions. Here’s our in-house web dev SME, Gagandeep Singh, spilling the beans on how we did it—and how you can, too!

1. Enhancing the WooCommerce product page for better user experience

First impressions matter, and in e-commerce, that first impression is often the product detail page. We needed to customize the WooCommerce product page to make it more intuitive, especially when handling cloned products and variations.

🔹 The challenge

The client had multiple product variations—different colors, sizes, and models—and wanted them to be easily visible and comparable on a single page. 

✅ The solution

We customized the WooCommerce product table to display the main product along with its cloned versions and variations in an easy-to-read format. 

By deploying WooCommerce hooks and custom fields, we ensured the product page was both visually appealing and functional.

Straight from the pro’s mouth: If you’re wondering how to customize the WooCommerce dashboard for product management, you might consider using plugins like Advanced Custom Fields (ACF) and WooCommerce Customizer for better and deeper control over the layout.

2. Importing 3,000+ users seamlessly

Moving thousands of users to a new WooCommerce site is no small feat. A single misstep could mean customers getting locked out, losing their order history, or facing subscription issues—not exactly the welcome experience you want for them.

The challenge

For this project, we had to migrate 3,000+ users from multiple platforms, making sure every piece of data—login credentials, past orders, and subscription details—made it to the new system without a hitch.

How we pulled it off

Instead of relying solely on WooCommerce’s built-in import/export tools (which don’t always play nice with complex datasets), we developed a custom migration script to ensure:

✔ Seamless data transfer – Every user’s details were mapped correctly, ensuring minimal errors.

✔ Zero login issues – Customers could log in as usual without having to go through the irksome process of resetting passwords.

By combining automation with meticulous testing, we ensured a smooth, disruption-free transition—so when users logged into the new WooCommerce store, it felt just like home.

3. Automating product imports with a custom API (10,000+ products!)

If you’ve ever tried importing thousands of products into WooCommerce manually, you know it’s a time-consuming, error-prone process. So, we did the next best thing. Yep, you guessed it right, we automated it.

🔹 The challenge

The client needed to sync over 10,000 products from an external system (EE platform) directly into the live WooCommerce site.

✅ The solution

To meet the above need, we built a custom API integration that automatically pulled product details—names, descriptions, images, pricing, and variations—directly into WooCommerce. 

This not only saved time but also ensured the catalog was always up to date.

Pro tip: Making use of the WooCommerce REST API or WP All Import plugin can help automate large-scale product imports without straining your server.

4. Migrating 480+ subscriptions without disrupting customers through API integration

Subscription-based businesses thrive on the basic principle of consistency. However, one single glitch in migration could literally translate into canceled renewals and frustrated customers. 

And obviously, we couldn’t let that happen.

🔹 The challenge

Our client needed to import over 480 active subscriptions from their old system to WooCommerce without breaking recurring payments.

✅ The solution

We collaborated with plugin developers and Stripe support to create a custom API that imported all subscription data while syncing renewal dates, user details, and billing cycles.

What the pros gotta say: When dealing with subscription migration, always ensure the WooCommerce Subscriptions plugin is configured correctly before importing data.

5. Fixing price discrepancies & ensuring accurate product calculations

Nothing frustrates customers more than seeing a price different from what they expected at checkout. We knew that even the slightest miscalculation could lead to abandoned carts and a flood of support tickets—something no e-commerce business wants to deal with.

🔹 The challenge: Keeping prices consistent

Since the client’s new WooCommerce setup had a different pricing structure, we had to make sure every product, tax, and discount matched what customers were used to on the previous platform. If something didn’t add up, it could create confusion, distrust, and lost sales.

✅ How we fixed it

Instead of manually adjusting thousands of prices, we built a custom pricing logic that handled everything automatically. Here’s what we did:

✅ Mapped old and new pricing structures to spot discrepancies early.

✅ Ran extensive tests to catch any inconsistencies before launch.

By the time we flipped the switch, the pricing was spot-on, and customers didn’t even notice a difference—just the way it should be!

6. Mapping subscription products to their correct frequency 

When it comes to subscriptions, timing is everything. Some customers expect their products every week, while others are on a monthly or even yearly plan. 

If their deliveries don’t match their frequency expectations, frustration kicks in—and that’s the last thing we wanted.

🔹 The challenge: Keeping subscription frequencies on track

We had to ensure that every customer’s subscription stayed true to what they signed up for—whether weekly, monthly, or yearly—without any mix-ups. A missed delivery or an unexpected charge could easily lead to cancellations.

✅ The solution

We built a custom WooCommerce logic that ensured every subscription was mapped correctly. Customers continued receiving their products on schedule without any disruptions.

Tuning into what the pro gotta say: Use WooCommerce Subscriptions’ batch processing to update subscription frequencies at scale.

The road ahead 

Managing a WooCommerce store efficiently comes with its own set of challenges. 

So, whether it’s customizing the WooCommerce backend dashboard, creating a custom WooCommerce product page, or automating imports, we at Mavlers can help you bowl all ten pins in a row!

Are you curious about the costs involved? Then you might wanna read ~ How Much Does WooCommerce Website Development Cost at Mavlers?