Migrating from WordPress to HubSpot? Here’s How Mavlers Ensures a Smooth Transition

If you are a business/brand owner considering migrating your business website from WordPress to HubSpot, it can feel overwhelming. 

If your current WordPress setup is becoming difficult to manage, whether due to plugin dependencies, security concerns, or fragmented marketing tools, switching to HubSpot’s all-in-one CMS might seem like the right move.

But there’s often a hesitation: Will everything migrate properly? Will my SEO rankings take a hit? Will my site function as expected?

 However, it can be a smooth transition with the right approach, experience, and expertise.

At Mavlers, we understand these concerns. 

That’s why we take a structured, detail-oriented approach to WordPress-to-HubSpot migration, one that prioritizes functionality, design integrity, and SEO preservation.

Here’s a step-by-step breakdown of how we handle the process.

Step 1: Website audit & planning 

Before we touch anything, we take a good, hard look at your existing WordPress site. Think of this as prepping for a big move.  Now, you wouldn’t just start tossing things into boxes without sorting them first, right?

Here’s what we at Mavlers focus on:

• Figuring out what’s essential. We then map out your site structure and identify critical pages.
• Finding what’s connected so that we can list out all third-party integrations such as CRM, forms, analytics, and payment gateways.
• Understanding what’s keeping you visible. We document SEO elements,  URLs, metadata, and redirects so you don’t lose rankings in the switch.

This step helps us create a clear game plan for a smooth migration, ensuring no surprises and no overlooked details.

Step 2: Backing up everything 

Would you move to a new house without packing up your valuables first? Well, probably not.

Before making any changes, we back up everything to make sure nothing gets lost in translation:

• Website content – This is Inclusive of pages, blog posts, images, and media files.
• Lead capture data – Such as form submissions, CTA clicks, and customer info.
• SEO elements – including meta descriptions, alt text, and structured data.

If anything goes sideways (not that we’re expecting it to), we’ve got a full safety net to restore what’s needed.

Step 3: Setting up HubSpot CMS 

Now that we’ve packed everything up, it’s time to set up your new home in HubSpot.

• Domain & hosting setup – We ensure your new site is ready to go live when the time comes.
• Custom themes & templates – Your branding stays consistent, but we refine it where needed.
• Reconnect key integrations – CRM, automation, analytics, whatever tools you rely on, we get them working seamlessly.

This step ensures that your new HubSpot environment is fully functional before we start moving content over.

Step 4: Website design & optimization 

Sure, we could just move your WordPress design over as-is, but why not take this opportunity to level up? In order to do that, we; 

• Rebuild pages using HubSpot’s drag-and-drop tools for easier future updates.
• Make it mobile-friendly – Because your site needs to look great on all screen sizes, not just desktops.
• Refine navigation & UX – We clean up clunky layouts and improve user flow for a better experience.

Step 5: Moving the content without messing up SEO

SEO rankings take forever to build, but they can disappear overnight if a migration is handled poorly. We don’t let that happen. Here’s how we do that;

• We manually transfer content to ensure there are no messy automated imports, just a clean transition.
• We set up 301 redirects so old links don’t lead to frustrating dead ends.
• Next, we reserve all SEO elements, such as meta descriptions, alt tags, and structured data, to ensure everything stays intact.

This, in turn, ensures that your traffic, rankings, and user experience remain steady even after the switch.

Step 6: Forms, workflows & integrations 

Lead generation is too important to break in a migration, so we double-check that:

• Forms and CTAs are recreated using HubSpot’s native tools.
• Automation workflows are reconfigured to ensure that no leads fall through the cracks.
• Third-party integrations still work.

This way, your business keeps running as usual, with no disruptions.

Step 7: Testing, tweaking & more testing

We don’t just assume everything works; we put your new site through its paces before launch.

• Does it work on all browsers, such as Chrome, Safari, Firefox, and Edge? We test them all.
• Is it mobile-friendly? 
• Is it fast? Because let’s face it, a slow site kills engagement, so we fine-tune performance.

By the time we’re done testing, your site looks great, loads fast, and works flawlessly.

Step 8: Launch & post-migration support 

We don’t just launch and disappear. We also assist with;

• Monitoring performance 
• Training your team 
• Offering ongoing support 

With this structured, detail-oriented process, we ensure your migration isn’t just smooth, it’s an upgrade.

The road ahead

If you want to know why Mavlers can prove to be a good choice for your HubSpot needs, we have a guide for that too!