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How we helped BCNA to spread awareness across 700 Thousand people in 240 days
Objectives
Increase traffic on the website
Spread awareness about the disease
Brand awareness
Increase donations
Results
Improvement in traffic
10,514
Before Mavlers started managing the account
33,516
After Mavlers started managing the account
Summary
The number of clicks improved by 219% after managing the account at Mavlers.
Improvement in CTR
3.24%
Before Mavlers started managing the account
4.16%
After Mavlers started managing the account
Summary
The CTR improved by 42% after managing the account at Mavlers.
Response from BCNA:
The brand is completely satisfied and happy with the outcome produced so far, having more leads as well as more sales, when only half way through. With our goals oriented work and marketing strategies, they are happy to continue with us.
Mavlers Approach
After knowing the objectives and evaluation of website, we conducted Keyword research to create an intensified Campaign structure for all the states where BCNA is operational, to target all about the disease, from symptoms to treatment that can help in spreading awareness and hence, help Organisation to achieve its goal for a noble cause.
We generated expanded ad copies, after an update from Google to use the maximum space provided by Google, keeping the Google Account updated. As well, created Campaigns for the different events taking place at BCNA to spread awareness, thus increasing funding.
A close eye was kept on the keywords and the search terms to filter out any irrelevant traffic visiting the site.
We constructed Display campaign in the Paid Account to take advantage of the Google display Network (GDN). Over and above, we shifted the keywords asking for bids more than $2 from Grant Account to the Paid Account, to improve their visibility.
More than that, we created separate mobile-only campaigns for some accounts where mobile search was performing well.