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About
EVTROVE is a one-stop shop for innovative, high-quality, reliable, and durable electric vehicle accessories. The team is passionate about the future of transportation and committed to enhancing electric cars with a curated selection of accessories. At EVTROVE, the team constantly researches, curates, and refines a customized selection of accessories to cater to every need, promising exceptional value at a reasonable price.
Building a robust email marketing infrastructure:
EVTROVE’s challenges beyond the transactional
As a newcomer to email marketing, EVTROVE found it challenging to build a strategy from scratch. The company required expert guidance to lay a strong email marketing foundation, navigate the complexities, and create effective campaigns that drove engagement and conversions.
Let’s take a look at their specific requirements:
- Develop a complete email marketing system using a new ESP
- Set up a database
- Establish a dedicated email domain and implement essential authentication protocols (DMARC, DKIM, SPF) to ensure deliverability and security
- Create a range of automated email templates (design and code) and workflows to support customer engagement, including welcome sequences, abandoned cart reminders, and product review requests
- Customize email-related landing pages and pop-up forms to reflect the brand’s identity and optimize user experience
A customized approach to
EVTROVE’s specific requirements
To effectively address EVTROVE's email marketing challenges, we conducted a thorough analysis of their specific goals and objectives. This in-depth understanding enabled us to develop a tailored strategy that aligned with their business needs and target audience.
01 Choosing and setting up a new ESP
As EVTROVE was new to email marketing, we thoroughly assessed their specific requirements and goals. Based on their use of Shopify and the need for a cost-effective, seamlessly integrated solution, we recommended Klaviyo as the ideal email service provider.
How did this help them?
Klaviyo seamlessly integrates with Shopify; this made their workflows smoother.
Mavlers is an official Klaviyo partner, so EVTROVE received expert guidance and support to maximize the platform's capabilities.
02 Domain setup and authentication
The setup of a dedicated email domain was crucial for establishing a professional and branded communication channel. Authentication measures were meticulously configured to prevent email spoofing and ensure high deliverability rates.
Established a dedicated email domain for the client.
Completed the necessary DMARC, DKIM, and SPF authentication to ensure the domain's security and enhance email deliverability.
03 Email and automation setup
A structured approach was used to develop and implement automated email workflows, ensuring that each communication was aligned with the client’s objectives.
1. Design
- New templates were designed and coded to reflect the brand’s identity and provide a seamless user experience.
- Redesigned and coded various email templates using the client's brand assets, including: Abandoned Checkout
Welcome Emails
Product Review Email
2. Content
Shared and incorporated content for automated emails.
3. Development
- Hand-coded the emails to perfection, ensuring they looked perfect on every email client and device.
- Created dynamic coupons for Welcome Automations to incentivize customer engagement.
A structured approach was used to develop and implement automated email workflows, ensuring that each communication was aligned with the client’s objectives.
4. Integration
Set up the templates in the Klaviyo account, ensuring that dynamic tags were added for content personalization.
5. Domain warm-up
Implemented a domain warm-up strategy to prepare the domain for high-volume email sending.
6. Automation setup
We also designed automated workflows to ensure personalized and effective communication that matches the client’s brand and engages their audience.
04 Creating email-related assets
Landing pages associated with emails and forms were tailored to match the client’s branding, enhancing the overall user experience and consistency across all customer touchpoints.
- Created and customized pop-up forms and teaser content as requested.
- Customized various pages in alignment with brand guidelines: Preferences page
Double opt-in for email subscribers
Success page
Unsubscribe page
Successful unsubscribe page
Following all best practices, a robust foundation was laid down for EVTROVE’s email marketing journey. With time, EVTROVE experienced a surge in engagement and click-throughs for its emails. Effective segmentation, personalization, and automation enabled the EV accessories provider to reach its audience with relevant content at the right time. Today, the company enjoys a good ROI from the email channel.
Future Focus: optimizing
and expanding
Moving forward, we'll prioritize nurturing the newly built email database and refining the email marketing strategy. This involves implementing advanced automation workflows and fine-tuning campaigns for maximum impact. Our goal is to expand the client's email marketing capabilities and ensure ongoing growth and success.
The journey beyond email marketing
EVTROVE initially approached us for website development. They had purchased a Shopify theme but wanted a different look and feel on the home page, collection, and product pages. We delivered a feature-rich website that runs smoothly, is bug-free, and has all the required functionality that the client had in mind.
Impressed by the visually stunning and functional online store pages, the client sought our support to build their email marketing ecosystem. With email yielding spectacular results, next they collaborated with us to run their paid ads.
They needed an effective strategy to boost sales and maximize return on ad spend (ROAS). We proposed a comprehensive full-funnel strategy. Our approach focused on reaching the right audiences at every stage of their buying journey. We launched diverse targeted campaigns, monitoring and optimizing them continuously, adjusting bids, refining targeting, and testing different ad formats. The result? The client saw a significant improvement in their ROAS.