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About the client

The client is a leading unified digital transformation platform provider with native process automation, content services, and communication management capabilities. For nearly three decades, this software giant has been driving digital transformation initiatives and delivering superior customer experience with its industry-specific applications, which are available on cloud, on-premises, and in hybrid environments.

A bird’s eye view of the client’s journey with Mavlers…

Relevant and quality links built

(From Jan-2023 to May-2024)

DA No. of Links built
31-50 189
51-70 300
70+ 15

Impressive improvement in website metrics

Metrics DA DR PA Traffic (Semrush)
Jan-2023 45 58 41 38.5K+
May-2024 47 66 51 97K+

A niche market dilemma

The client faced a unique obstacle in its link-building strategy. Their niche market, spanning a vast age range (31-70+), proved to be a double-edged sword. While catering to such a diverse demographic broadened their potential audience, it simultaneously made it incredibly difficult to identify relevant and authoritative websites for acquiring high-quality backlinks.

What they really wanted

High-quality backlinks in quantity
Improvement in keyword rankings

Mavlers guides towards quality backlinks
rather than quantity for lasting success

The client initially approached Mavlers seeking a high-volume link-building strategy. While we appreciate their focus on outreach, our experienced team took a consultative approach. The link-building experts at Mavlers demonstrated that strategically acquiring high-authority, relevant links would generate a more sustainable and impactful impact on their keyword performance.

A tailored approach, with focus on

  • Mix of sites with varied domain authority- DA 70+, DA 51-70 and DA 31-50
  • Low SpamScore
    (Max. 5%)
  • Highly relevant platforms (Software development, technology, IT, etc.)
  • Domain age

Mavlers' multi-faceted link-building strategy

We implemented a multi-pronged strategy to address the specific needs and overcome the niche market challenges:

01

Targeted niche selection

We segmented the audience into two distinct age groups: 31-50 and 51-70. This allowed for focused outreach, securing 12-15 relevant links monthly to websites frequented by their ideal customers within each segment. This ensured maximum relevance and impact.

02

Prioritizing high- authority backlinks

We prioritized acquiring 10-15 monthly high-authority backlinks. These links were built from websites with strong Domain Authority (DA) and Page Authority (PA) scores exceeding the current standing. This strategy aimed to significantly improve their overall backlink profile and enhance search engine ranking for relevant keywords.

03

Building brand authority

We secured 3-4 backlinks monthly from well-respected industry platforms. This increased the number of backlinks and bolstered the reputation and brand authority within their competitive landscape. Additionally, through competitor analysis, we targeted websites where the competitors had successfully built links, increasing the likelihood of a positive ranking impact.

The impressive results achieved through
link-building efforts

  • Consistent link acquisition

    Mavlers consistently delivered an average of 30 high-quality backlinks each month, exceeding the initial goals. This consistent flow of valuable links helped in improving the online presence significantly.

  • Targeted niche audience

    We strategically distributed links across websites frequented by 31-50 and 51-70+ year old demographics. This ensured targeted outreach and maximized the impact on their diverse audience base.

  • Potential for Ranking Growth

    The focus on acquiring high-domain Authority (DA) and Page Authority (PA) backlinks significantly improved the overall backlink profile. This potentially boosted their search engine rankings.

Mavlers’ key differentiators:
White-hat practices and client focus

Sustainable white-hat SEO

We adhered to stringent white-hat SEO practices. This commitment ensures the longevity and value of the link profile and avoids potential search engine penalties. We built a foundation for long-term success by focusing on organic link acquisition.

Proactive planning & client alignment

Our proactive approach involved pre-planning link-building efforts for the upcoming month. This meticulous planning allowed us to consistently exceed client expectations by delivering on agreed goals. We maintained open communication and clear milestones, ensuring that the client was always informed and involved in the process.