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About
MAX Solutions
MAX Employment is a prominent employment provider in Australia, committed to delivering life-changing opportunities for individuals and employers alike. As an accredited Registered Training Organisation, MAX offers a wide range of vocational, educational, and certified training programs nationwide. Complemented by its health services and collaborations with Assessments Australia, MAX tailors its offerings to address individual needs, equipping people with the tools and knowledge to take charge of their health and unlock new avenues for success.
MAX Solutions’ journey with Mavlers
Performance Max
for Search campaigns
Effective lead
targeting
Remarkably low
CPA- from $1000 to $100
The challenge
The client approached us when they were facing a challenge with lead quality. This was mainly due to the mismatch between the target audience and the leads generated. MAX provides courses for Australian citizens. However, they encountered a high volume of international students filling out their forms through Google Ads. Despite various attempts, such as location adjustments, ad copy revisions, and landing page modifications, the influx of international students persisted, impacting the overall effectiveness of their campaigns.
Mavlers’ tailored approach
The Mavlers team dived deep into the challenge to understand it better. We realized that addressing this challenge required a comprehensive reassessment of MAX Solutions' campaign strategy.
Recognizing the limitations of traditional approaches within the existing framework, we proposed the exploration of alternative campaign types - Performance Max Campaigns - to better align with MAX Solutions' objectives.
How our paid advertising team delivered to MAX Solutions’ expectations
With attention to detail, the Mavlers team crafted and optimized a Performance Max campaign for MAX Solutions, leaving no stone unturned in ensuring its efficacy. This involved detailed data analysis, strategic keyword selection, and precise audience targeting to maximize relevance and minimize wastage.
Continuous monitoring and optimization were integral components of our approach, allowing us to adapt and refine the campaign in real time based on performance metrics and user feedback. By leveraging cutting-edge tools and analytics, we were able to identify and capitalize on emerging trends and opportunities, further enhancing the campaign's effectiveness.
The introduction of the Performance Max campaign type has proven to be profitable for e-commerce clients aiming to drive sales. Google, too, asserts its profitability for lead generation, with the aim of reducing CPA compared to other campaign types like Search. Although existing smart shopping campaigns could be upgraded to Performance Max for e-commerce clients, there was no similar option for Search campaigns. Consequently, setting up Performance Max for Search campaigns required starting from scratch, lacking the benefit of historical data within the same campaign as with Shopping campaigns.
After obtaining approval, we meticulously crafted and optimized the new campaign, ensuring every detail was scrutinized to maximize its potential. Through continuous monitoring and refinement, the campaign began yielding tangible results within the first month of implementation.
The Performance Max campaign effectively targeted leads and achieved remarkably low CPAs in comparison to traditional search campaigns.
This campaign type is specifically engineered to enhance keyword-based Search campaigns by leveraging Google's various channels such as YouTube, Display, Search, Discover, Gmail, and Maps. Utilizing smart bidding, Performance Max relinquishes manual bidding control, relying instead on Google's AI to manage bidding and optimize budgets. Furthermore, the campaign employs Google AI across various facets including audience targeting, creative optimization, attribution modeling, and more, leveraging audience signals provided by advertisers.
The result
The tangible results achieved through the implementation of the new campaign exceeded MAX Solutions' expectations, validating our approach and demonstrating the value of innovation and collaboration. The significant reduction in Cost Per Acquisition (CPA) from the range of $500-$1000 to $60-$100 underscored the transformative impact of our efforts on MAX Solutions' bottom line. This approach in turn resulted in a ROI that was expected to be delivered from our end when compared to other advertising channels & sources.
As team Mavlers helped MAX Solutions achieve their goal successfully and with their trust in our expertise, the partnership has further solidified and has laid the foundation for future collaboration and growth.
The road ahead
Looking forward, our partnership with MAX Solutions holds promise for ongoing success. Building on the momentum generated by our initial achievements, we aim to further optimize and expand the campaign to capitalize on emerging opportunities and evolving consumer behaviors.
Lead nurturing will be the key focus area, as we seek to maximize the value of the increased influx of quality leads through personalized engagement and targeted messaging. Additionally, with MAX Solutions' decision to allocate additional resources to their advertising budget, we anticipate even greater opportunities for growth and expansion in the months and years to come. By staying ahead of the curve and embracing innovation, we are confident in our ability to deliver continued value and drive sustainable results for MAX Solutions.
