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How Screendollars achieved a 4044% increase in high-authority backlinks and climbed the SERP ladder by hiring a dedicated link-building expert with Mavlers
About Screendollars
Screendollars is a Hollywood movie/entertainment promoting platform that aims to be a one-stop solution to all movie entertainment needs. It collects, organizes, and publishes information on Hollywood movies, stars, and the film industry, connecting industry professionals with news, data, video, and each other.
Screendollars’ journey with Mavlers,
in a nutshell
Improvement in referring domains
Improvement in total backlinks
The challenge: Boosting website authority and traffic through strategic link-building
Screendollars approached Mavlers in 2021 with a rather common challenge: enhancing their website's authority and attracting more organic traffic. They recognized the importance of link-building in achieving this goal but lacked the in-house expertise to develop and implement a comprehensive link-building strategy.
Their specific goal included hiring a dedicated link-building resource/talent to:
Improve Domain Authority (DA), Page Authority (PA), and Domain Rating (DR)
Increase website traffic
Going beyond tactics:
A consultative approach to link building
Mavlers takes link building a step further than simply securing backlinks. We take a consultative approach, working closely with clients to develop a comprehensive link-building strategy tailored to their unique needs and goals.
For Screendollars, this meant exploring a wider range of tactics beyond their initial request. The dedicated resource they hired with us thus guided them toward incorporating guest posts, press releases (PR), resource links, and other relevant link-building activities. This strategic approach would ensure a well-rounded backlink profile, driving greater impact and long-term success.
A two-phased approach to building
Screendollars' backlink authority
Understanding Screendollars' needs, Mavlers’ dedicated expert implemented a strategic, two-phased link-building approach to maximize impact.
Phase 1
Building a strong foundation with a focus on quantity
The initial phase focused on establishing a solid backlink profile through a quantity-driven approach. The resource secured backlinks from a diverse range of websites with Domain Authority (DA) of 31 or higher.
Phase 2
Quality over quantity -
leveraging niche authority
Building upon the foundation established in Phase 1, the focus was shifted to quality and relevance. We prioritized securing backlinks from websites highly relevant to Screendollars' industry (with high authority DA 41+ and 51+).
These websites included:
- Movie & Film websites
- Celebrity & Entertainment news platforms
- Actor & Actress biography pages
Exponential growth:
The impact of Mavlers’ link-building strategy
The two-phased link-building approach for Screendollars yielded impressive results:
Referring domains skyrocketed: From 2021 to 2nd quarter of 2024, Screendollars' referring domains saw a staggering 2,236% increase, jumping from a baseline of 194 to a remarkable 4,300. This vast expansion indicates the significant number of websites now linking back to Screendollars, boosting their overall website authority.
Backlinks Surged: The total number of backlinks pointing to Screendollars' website also witnessed phenomenal growth, rising from 1,580 to a massive 65,800 during the same timeframe. This represents a remarkable 4,044% increase, solidifying Screendollars' online presence and search engine ranking potential.
The combined impact of these results signifies a substantial boost in Screendollars' website authority and credibility within their niche.
Improvement in website metrics
The roadmap used to achieve the goals:
A bird’s eye view
Prioritizing acquiring backlinks from high-authority and high-quality websites
Conducting competitor backlink analysis and prospecting for quality websites where Screendollars is not featured/published
Targeting relevant websites within Screendollars' niche like movies, celebrities, entertainment, and relevant news and magazines.
Focusing on websites with significant and constantly growing traffic from the USA
Building success together:
A long-term partnership with Screendollars
Our collaboration with Screendollars extends beyond the link-building project. The association started in 2021 when we assisted Screendollars in creating an effective website that showcased their really diverse offerings engagingly and in a simplified, clear manner. Over the years, they have also hired dedicated SEO and SMM experts with Mavlers to drive their search and social media marketing goals.
Screendollars' initial trust in Mavlers' expertise, experience, and convenient time zone support has blossomed into a thriving, four-year-long partnership. This ongoing collaboration continues to strengthen, demonstrating the value we deliver to their business.