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About
TiE Boston is a member-based premier organization founded in 1997. With an unparalleled network of successful, serial entrepreneurs who are deeply engaged and committed to giving back to the community, the not-for-profit organization provides mentorship, tactical advice, and expertise to rising entrepreneurs.
The challenge of building a
strong social media footprint
TiE Boston sought to strengthen its social media presence and engage a wider audience. With diverse programs, including TiE Women, TiE Boston Angels, and TiECON, the organization aimed to increase brand visibility, drive event attendance, and foster an engaged online community. However, there were some hurdles in their path:
- A lack of a cohesive social media strategy and inconsistent posting
- Difficulty in attracting and retaining followers
- Challenges in tracking and measuring the effectiveness of social media efforts
To overcome these, TiE Boston turned to Mavlers’ digital marketing outsourcing services for support.
Mavlers’ tailored approach
To help TiE Boston build an impactful social media presence, Mavlers employed a customized approach that addressed key growth areas, from strategic planning to enhanced engagement techniques.
Comprehensive social media
audit & strategy
Mavlers conducted an in-depth audit of TiE Boston’s social media presence and developed a strategy to elevate their engagement. This included optimizing post frequency, diversifying content formats, and refining post timing on LinkedIn, Instagram, Facebook, and Twitter to ensure broad, effective outreach.
Engaging content
& design
Mavlers designed and produced visually compelling and meaningful content- from event promotions to community highlights, success stories, and thought leadership posts. This content mix helped to solidify TiE Boston’s brand presence, effectively connecting with a larger and more diverse audience.
Enhanced engagement through
internal promotion
Mavlers encouraged the TiE Boston team to actively share posts within their internal networks using platforms like WhatsApp and internal applications to foster greater community engagement. This strategy amplified social media campaign reach, driving greater awareness of TiE Boston’s mission and upcoming events within their community.
Building momentum through
measurable growth across platforms
The meticulously crafted social media strategy helped TiE drive substantial improvements across its social channels, strengthening its online presence and enhancing engagement with its community. Each platform saw noteworthy gains by focusing on tailored content, optimized posting, and community-driven engagement techniques. Here’s a breakdown of the specific growth and engagement results across Facebook, Instagram, Twitter, and LinkedIn.
Engagement growth: Achieved an impressive 318% increase in engagements, climbing from 115 in April 2023 to 635 by September 2024.
Follower growth: Added over 34 followers monthly, with consistent growth momentum.
Engagement growth: Engagement levels increased by 52.4%, nearly doubling from 82 to 125 interactions.
Impressions: Average impressions rose significantly from 1,353 to 2,090, highlighting stronger visibility and reach.
Follower growth: Achieved an average monthly growth of 95+ followers, expanding TiE Boston’s professional network.
Engagement rate: The engagement rate was enhanced by 43%, reflecting stronger connections and interactions within TiE Boston's professional community.
Consistency: Despite stable follower numbers, Mavlers sustained engagement and impressions through a consistently optimized content approach.
Leveraging social media to amplify TiECON 2023 & 2024
TiE Boston hosted two successful TiECON events in 2023 and 2024, which were a major focus of Mavlers’ social media efforts. The promotion strategies helped to:
- Increase event awareness: Leveraging targeted social media strategies, Mavlers elevated TiE Boston's TiECON events, resulting in higher awareness and engagement.
- Boosted attendance: Our promotion efforts directly contributed to greater event turnout, helping attract a larger audience from TiE Boston’s community and beyond.
- Dynamic content highlights: Posts showcasing keynote speakers, interactive sessions, and entrepreneurial success stories built anticipation, generating excitement and participation.
- Enhance platform visibility: Through tailored content across channels, TiECON’s visibility and reach expanded significantly, creating a strong, lasting impact across their networks.
The road ahead: Ongoing
optimization and growth
Mavlers is committed to continuously enhancing TiE Boston’s social media impact through targeted campaigns and expanded outreach efforts. Moving forward, our strategy will focus on using automation tools and data-driven insights to refine content relevance and foster deeper audience engagement, ensuring TiE Boston’s social presence grows dynamically with their community’s evolving needs.