EBooks
The role of email automation
in lead nurturing
Who is this for
Lead gen marketers, email strategists, automation beginners
What you get
A complete walkthrough of setting up lead nurturing automation flows
Strategies to align email touchpoints with each stage of buyer journey
Practical tips to boost lead-to-customer conversion via email automation
Mavlers' 6 Step Email Marketing Playbook
Who is this for
Growth-focused marketers, CRM teams, email leads
What you get
A proven 6-step framework for email marketing and CRM success
Strategic guidance on planning, executing, and optimizing campaigns
Real-world insights from Mavlers' 5,000+ client engagements
Exploring the realms of CRM: An Expert Roundup
Who is this for
CRM managers, CX strategists, marketing leaders
What you get
Expert tips from 8 seasoned CRM professionals across industries
Actionable insights to enhance every stage of the customer lifecycle
Diverse perspectives on building stronger, loyalty-driven relationships
Outsourcing Digital Marketing: A Guide for Agencies
Who is this for
Agency owners, marketing leads, operations heads
What you get
A deep dive into when and why agencies should consider outsourcing
Practical tips to choose the right outsourcing partner & engagement model
Insights to overcome common challenges - budget, bandwidth, & scalability
Journey builder best practices by SFMC experts
Who is this for
Salesforce admins, CRM pros
What you get
Insights from 11 SFMC experts on mastering Journey Builder
Best practices to design impactful, multi-channel customer journeys
Pro tips to optimize performance, personalization, and automation flow
Get the latest digital marketing and technology updates
How to keep up with your email marketing efforts amidst the global downturn
Who is this for
Email marketers, CRM leads, growth teams
What you get
Expert insights on adapting email strategies during economic uncertainty
Tips to do more with less—optimize budgets, workflows, and ROI
Tactics to maintain engagement, brand relevance during a downturn
Leveraging AI for digital marketing agencies
Who is this for
Agency owners, digital strategists, CMOs
What you get
A breakdown of AI use cases across key digital marketing functions
Guidance on evaluating and implementing niche-specific AI tools
Practical steps to build a scalable, AI-augmented agency workflow
Everything you need to know about triggered emails
Who is this for
Email marketers, strategists, and automation beginners
What you get
Clear understanding of triggered emails, their role in driving results
Practical guidance on setting up and optimizing triggered campaigns
Must-know email types and best practices to sharpen your strategy
Holiday season email marketing tips from 11 email maestros
Who is this for
Email marketers, campaign planners, e-commerce teams
What you get
Holiday-specific tips from 11 seasoned email marketing experts
Proven tactics for segmentation, personalization, and copywriting
Tips to boost visibility, engagement, conversions during holidays
Best practices of SFMC email marketing automation
Who is this for
SFMC users, email ops teams, automation specialists
What you get
Expert-backed tips to simplify and optimize SFMC automation workflows
Strategies for segmentation, lead scoring, and journey mapping
Proven practices to unlock the full potential of Marketing Cloud