Global spending on outsourcing hit an estimated $731 billion in 2023. Moreover, according to a recent Clutch study, 83% of small businesses plan to maintain or increase their spending on outsourced business services.
The above statistics only reiterate the fact that the outsourcing landscape is transforming and it’s transforming fast. With changing market conditions, evolving technology, and fluctuating customer demands, outsourcing is being viewed as a strategic tool by brands and agencies alike to achieve not only cost-efficiency, but also innovation and growth.
Speaking specifically of digital marketing agencies, they face some unique challenges like:
- How to increase profitability
- How to deal with expertise crunch when it comes to niche technical demands
- How to manage the inconsistent workload
- How to keep up with changing technology trends
These challenges make it harder for agencies to effectively support and retain their clients, meet their needs, and maintain competitiveness, growth, and profitability during uncertain times. And outsourcing is one option that agencies across the world are eyeing to deal with all the above challenges.
If you represent, own, or manage a digital marketing agency and are looking to learn how outsourcing can be a valuable and profitable approach for your firm, then this resource is perfect for you. In this ebook, we attempt to deep dive into every important aspect of digital marketing outsourcing that is relevant to modern-day digital marketing agencies so you can make the most out of outsourcing.
Here’s the tea you get in this ebook:
- How agencies benefit from outsourcing
- What services are agencies like you outsourcing
- What services should agencies not outsource
- When should an agency outsource to a local agency vs an offshore agency
- Cost comparison - In-house vs Local agency vs Offshore agency
- How to choose the region for outsourcing
- Common outsourcing challenges and how to deal with them
- How to pick the perfect-fit outsourcing partner for your agency (Best practices, Red flags, Questions to ask)
- How outsource ready are you? Take a quiz to find out