Structured. Secure. Scalable. Our tactical MAP migration process
Marketing Automation
Optimize your new MAP with workflows, campaigns, and cross-channel journeys that are ready to scale
Expert-led, seamless MAP migration — zero downtime, zero data loss
Switching your Marketing Automation Platform (MAP) or Email Service Provider (ESP) shouldn't come at the cost of performance. Clients trust Mavlers for smooth, secure migrations—with no downtime, no data loss, and platform-agnostic expertise focused on strategy, execution, and ROI-driven results.
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150+
Team of email experts
500+
Campaigns managed monthly
50+
MAP/ESP expertise
99%
Accuracy rate
It's not just you— MAP migration is tricky
Choosing the right platform
With so many options, picking a MAP that fits your goals, tech stack, and budget can be overwhelming.
Data migration & quality
Outdated or duplicate data can cause issues if not cleaned and mapped properly during transfer.
Integration complexity
Connecting the new platform with CRMs or analytics tools can be complex and time-consuming.
Learning curve & adoption
Teams often struggle with new interfaces and workflows, slowing productivity, campaign execution.
Campaign continuity risks
Running live campaigns during migration can cause disruptions if not managed carefully.
The right support for every step of your marketing automation platform migration process
Platform assessment & unbiased recommendation
Evaluate your current setup and recommend the best-fit MAP based on your goals, tech stack, and budget, no vendor bias.
Full audit of your legacy programs and data
Review your existing campaigns, automations, and datasets to identify what's worth migrating, optimizing, or retiring.
Migration of lists, automations, content assets, integrations, and reporting
We implement a tailored automation migration strategy to securely and accurately transfer your contacts, workflows, templates, integrations, and performance data.
Custom integrations and API configuration
Ensure your new MAP connects smoothly with your CRM, website, and other tools; everything is tailored to your tech ecosystem.
User training and platform enablement
Hands-on training and documentation to help your team confidently use the new platform from day one.
Robust data compliance and security management
Best practices followed for data security and privacy to ensure your migration is fully compliant and risk-free.
Continuous optimization post-migration
After go-live, we monitor performance, fine-tune workflows, and help you get more from your new MAP.
A messy migration risks data loss and campaign disruption. Let Mavlers ensure a secure, seamless switch for you.
Seamless MAP migration without data loss, downtime, or revenue disruption
Guided discovery & consultation
We start by understanding your business goals, marketing ecosystem, and future aspirations. Together, we identify the best-fit platform for your unique needs, never pushing a single solution.
Custom roadmap & risk assessment
Get a clear, detailed migration roadmap focused on preserving vital data, driving quick wins, and minimizing downtime. We plan every step to avoid disruptions and data loss.
End-to-end migration execution
We handle the heavy lifting: data extraction, cleansing, mapping, integrations, asset migration (lists, templates, automations), and QA—so everything works from day one.
Certified platform specialists
Move with confidence as certified experts cover top platforms like Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Klaviyo, and more.
Post-migration support & optimization
It does not stop at go-live. Benefit from ongoing support, team training, and optimization to help you get the most from your new platform.
Structured. Secure. Scalable. Our tactical MAP migration process
01 | Discovery & planning
Assess current landscape, goals, must-have features. Define project scope, success criteria.
01 | Discovery & planning
Assess current landscape, goals, must-have features. Define project scope, success criteria.
02 | Platform selection & strategy
Compare leading MAP/ESP platforms objectively and suggest what's right for you.
02 | Platform selection & strategy
Compare leading MAP/ESP platforms objectively and suggest what's right for you.
03 | Detailed roadmap & timeline
Receive a clear plan with phases, milestones, and responsibilities.
03 | Detailed roadmap & timeline
Receive a clear plan with phases, milestones, and responsibilities.
04 | Data & asset migration
Safely transfer lists, automations, content, reports, integrations, and more.
04 | Data & asset migration
Safely transfer lists, automations, content, reports, integrations, and more.
05 | Testing & validation
Ensure everything performs perfectly before live launch.
05 | Testing & validation
Ensure everything performs perfectly before live launch.
06 | Go-live & team training
Launch your programs with confidence; empower your team.
06 | Go-live & team training
Launch your programs with confidence; empower your team.
07 | Ongoing support & growth
Benefit from continued training, troubleshooting, and optimization.
07 | Ongoing support & growth
Benefit from continued training, troubleshooting, and optimization.
The expert support you need for a confident,
controlled MAP migration
Risk mitigation
Zero data loss, minimal downtime, and business continuity
Platform-agnostic
We support your business, not a single vendor
Certified experts
Multi-platform knowledge ensures best-fit guidance
Agility
Fast turnarounds with minimal disruption
Continuous partnership
Before, during, and after migration support—including ongoing campaign ops
How are CRM leaders
preparing for the agentic era?
Get the 'Inside the Agentic Shift' ebook, featuring expert insights on AI-driven, autonomous lifecycle marketing.
Engagement models tailor-made for you
One-off projects
Got a one-time requirement like building a new CMS from scratch or redeveloping your current CMS? This engagement model is perfect for you.
Retainer engagement
On the lookout for a partner to help you create flawless CMS platforms and maintain them? With this CMS development services model, we promise to deliver excellence month on month.
Hire FTE/ PTE/ Team
Want a full time engagement or entire team to work as an extended arm of your in-house CMS team? We provide CMS platform experts to dedicatedly work for you.
Tell us about your requirement
We'll get back to you
within a few hours!
Frequently asked questions
How long does a migration typically take?
Migration timelines vary with complexity. Simple migrations may take 2-4 weeks, while full-scale enterprise transitions often span 4-12 weeks depending on asset volume, integrations, and testing needs.
Will I lose data or campaign history?
Not with proper planning. Our automation migration strategy includes a thorough audit and mapping of all critical data—automations, templates, campaign history, and contacts—to minimize any risk of data loss or corruption and ensure complete continuity.
How do you maintain deliverability during marketing automation platform migration?
By conducting email authentication setup, warming up new IPs/testing sends, and staging campaigns before full rollout—we prevent spam flags and ensure deliverability continuity.
Can you handle platform-specific terminology differences?
Absolutely. Every MAP uses unique naming and structure. Our team reconciles key terms (e.g., "contacts" vs. "subscribers") and aligns flows and segments across systems.
Do you support integrations with existing tools?
Yes, we rebuild custom integrations, with CRMs, analytics, forms, CMS, and more. This ensures your tech stack continues working smoothly in the new platform.
What about internal adoption—will our team be able to use the new MAP efficiently?
As part of the marketing automation platform migration, we train teams on new workflows, dashboards, and campaign builders. Plus there's documentation to get users up to speed, fast.
What happens after go-live?
Our support continues post-migration. We help fine-tune automations, optimize campaigns, and measure performance. This is to ensure you get ongoing value, not just a platform transfer.
More from our team
Lifecycle Marketing Services
Layer Lifecycle on top of your platform to get to value faster
Strategy and Consulting
Unlock advanced MAP features with blueprint for content, journeys, data and channels